Nestlé Crisis Management Contingency Plan

The campaign comprised of mainly television commercials. A year passed and they all decided to have most of their operations within Europe, Australia, Taiwan, Hong Kong, and of course Canada! Both Coca-Cola and Nestlé are partners in this joint venture. After, in 2013, BPW ran a competition to create films about Nestea. They received videos from over 140 different countries around the world. This was a way for the company to advertise their products as well as getting people involved. Nestle products are sold all over Canada today and can be found in places such as food courts, amusement parks, and in restaurants.

Unfortunately, sudden death, suicide, and violence are crisis incidents that occur in schools. These types of events impact the lives of students and result in an increased need for crisis counseling. In the event of a crisis it takes a collective and collaborative effort amongst school staff, community members, and mental health professionals to help the school, and students recover. The school staff must be prepared to respond quickly after a crisis has occurred. They will be confronted immediately with a number of serious issues. For example, they will need to verify what actually happened, protect the privacy of the students and their families, help students cope, and work with parents. In the event of a crisis, normal coping mechanisms

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Food contamination. Although it is Nestlé’s responsibility to maintain the quality checks of their products, the company had been repeatedly providing contaminated food or other products to the market. Such actions hurt Nestlé’s image and result in losses & damaged brand equity.

Apple, filed their 10k annual report with the SEC for financial results for their fiscal 2014 fourth quarter ended September 27, 2014 (www.paladino.ch, 2014). Apple reported their quarterly revenue at $42.1 billion and quarterly net profit of $8.5 billion, or $1.42 per share (www.paladino.ch, 2014). These results compare to revenue of $37.5 billion and net profit of $7.5 billion, or $1.18 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 37 percent in the year-ago quarter (www.paladino.ch, 2014). International sales accounted for 60 percent of the quarter’s revenue. Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on November 13, 2014, to shareholders of record as of the close of business on November 10, 2014 (www.paladino.ch, 2014).

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

The purpose of the crisis management plan is to have an immediate response prepared for any possible situation that undermines the integrity, reputation, or misrepresents what Dominos stands for (Freeo). The crisis management plan includes the objectives that will be achieved if implemented, the intended crisis communication plan, and our designated spokesperson. The plan also includes specific media policies and procedures to be followed, as well as a schedule for reviewing and updating the plan.

Nestlé has ten principles of business operations that everything they do in their business revolve around; Nutrition Health Wellness, Quality assurance and products safety, Consumer communication, Human Rights in business activities, Leadership and personal responsibility, Supplier and customer relations, Agriculture products, Environmental sustainability, and Water. Under each of these topics is a set of things Nestlé follows such as, making it their core aim to enhance the quality of consumer’s lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. Another is Nestlé, promises that everywhere in the world their products are safe and of high standard.

Nestlé, one of the biggest food companies in the world, has around 50 percent of the global market share of infant formula. Nestlé was charged with being involved, besides other corporations, in the death of many babies in Third World countries. They were accused of providing formulas to countries where people do not know how to use them properly, and they also encouraged mothers to depend on formulas, which contain all the nutrition supplements that infants need. This ethical issue was very critical for Nestlé and resulted in a series of boycotts from angry consumers around the world in response to this issue.

Nestlé has formed a well-defined roadmap to achieve its global mission statement "Good Food, Good Life" (Nestlé, 2013). Nestlé chief goals and objective is creating shared value for shareholders while at the same time also create value for society (Nestlé, 2013). Nestlé also take a long-term view, to develop principles and values that are based on respect for people, environment and the world we live in (Nestlé, 2013). Besides that, it has developed to mark their achievement that is become the benchmark of nutrition, health and wellness, sustainable financial performance and trust by all stakeholders (Nestlé, 2013). In order to maintain its goals and objective, Nestlé apply three different corporate strategies which included operational pillars, growth drivers, and competitive advantage (Nestlé, 2013). In the operational pillars strategy, there are a sub strategy is innovation and renovation. Nestlé want to be a leader in innovation and renovation no matter in products, systems or processes. They wish there are some products will be entirely new and refreshed aspect (Nestlé, 2013). Therefore, Nestlé has using their creation of Nestlé Health Science to forge a major therapeutic role for

Economic -Nestlé is leading company in the food industry, they share their knowledge and expertise with local small and medium companies. It helps entrepreneurs to contend in the new free trade environment which will ultimately benefit the business and the economy by making the market grow. Other than that, Nestlé also collaborates with local government to give technical assistance to farmers in planting and gathering crops. The farmers will get higher income and Nestlé will get the chance to buy good and fresh raw materials to create their products. So the company would no longer need to import raw materials where as the can buy them at a very cheap price from the locals. (Kumar et al, 2013,

People are getting health conscious across the world and Nestlé has a good portfolio to offer

Doing the minimum viable products, or test out the hypotheses, find the optimum product-market fit and conserve resources that matter until the scalable, repeatable business model can be determined (Blank, 2006). This also be the believe in doing their digital communication. Campina Ice Cream opened their corporate Facebook account at 2009, and a year later open their corporate Twitter account. These accounts are functioned as two ways communication channel, thus having the role as effective customer care channel. Through this digital channels, both Campina’s consumers and customers can easily communicate about almost anything in relation with ice cream business. From requesting as new customers, asking where to found the nearest stores or branch offices, complaining about the service and products, and many more. There’s no boundary between brand and consumers/customers. And when talking about numbers, all that matter is how Campina Ice Cream can create organic and meaningful engagement with their fans and followers. This activity can be obtained with having a good content strategy, and managed their community well so they can get values from following Campina Ice Cream Twitter updates or liking Facebook fanpage updates.All is done by Campina Ice Cream themselves. In order to ensure that every audience question is answered properly, Campina Ice Cream formed an inhouse digital marketing team. This team is

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.