This pizza kit concept scored strong as compared to take out pizza. Also, information gleaned from respondents provided valuable data for product refinement. Nestle should focus on improving attributes related to pizza kit’s taste. Exhibit 15 displays potential change in pizza buying habits after introduction of Contadina Pizza into the market. This data reveals that future pizza kit sales would come from customers who prefer takeout, frozen and fresh pizza from supermarket
Nestle Refrigerated Foods: Contadina Pasta & Pizza Case Brief: After the great success of Nestle Refrigerated Food Company (NRFC) product Contadina pasta and sauces, NRFC was thinking to grab the growth opportunity through brand extension of Contadina. As in case Cunliffe stated “Contadina became the market leader in refrigerated pasta and sauces, but to continue our rapid growth, we need other new product opportunities” NRFC had established certain guideline steps that might help them a
ESTIMATED DEMAND FORECASTED | OPTION 1: PIZZA & TOPPING | TOPPING | TOTAL PIZZA & TOPPNG | OPTION 1: PIZZA ONLY | Total Estimated Dollar Sales (Penetration of 24) | $ 46,110,180 | $ 8,400,000 | $ 54,510,180 | $ 35,200,000 | Total Estimated Dollar Sales (Penetration of 20) | $ 43,821,023 | $ 7,982,979 | $ 51,804,002 | $ 31,281,436 | Total Estimated Dollar Sales (Penetration of 15) | $ 40,959,575 |
NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) GROUP 2 Marketing Program Design Case Analysis GROUP 2 1302-066 Keshika Lakhani 1302-070 Jubin Goel 1302-073 Keval Shah 1302-086 Mrigakshi Punga 1302-087 Nandita Jaswal 1302-093 Nirav Shah 1302-206 Gagandeep Singh NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2 Contents Executive Summary ................................................................................................................. 2 Q1)
Nestlé Refrigerated Pizza Case Executive summary: In 1990 Nestlé Refrigerated Food Company, NRFC, subsidiary of Nestlé S.A, had to decide about the launch of a refrigerated pizza, under the name of Contadina pizza, continuing the build of the refrigerated food category it started few years ago with the launch of the Contadina pasta and sauces, and where the satisfying results exceeded expectations, NRFC would be then the first mover in this new category product, pre
Although NRFC believe estimation of pizza sales could base on Contadina pasta's 24% market-penetration rate, more conservative calculation should take different ranges of penetration rate into consideration. By choosing three possible penetration rates of 5%. 15% and 25%, the estimated results are demonstrated in Exhibit 1. In all three scenarios, kit only concept will not make up to company's expectation. For kit and topping concept, only if penetration rate reach to 15%, launch decision could be
Decision Problem The Nestle Refrigerated Food Company (NRFC) has the opportunity to extend its Contadina brand name into the refrigerated pizza market. NRFC must determine whether adding a pizza, with or without extra toppings, will meet specific financial objectives and increase sales. Possible Decision Alternatives Our analysis shows that NRFC can 1) maintain the status quo, 2) introduce the refrigerated pizza without toppings, or 3) introduce the refrigerated pizza with toppings. Analysis
Marketing Management | Nestlé refrigerated foods: Contadina pasta & pizza | Case analysis | Ahmed MAJT18/11/2010 | Executive Summary In a growing ethnic food category, NRFC is facing the decision of launching or not Contadina fresh pizza. Study has shown that business viability is closely depending on brand penetration rate which is not accurately measured. Moreover, NRFC try to get the first mover advantage to face the expected concurrence of Kraft. Product is facing positioning
Harvard Cases for BBUS 521 1. 2. 3. 4. 5. 6. 7. Southwest Airlines (A), Reprint # 9-575-060 Cumberland Metal Reprint # 9-580-104 Optical Distortion Reprint # 9-575-072 Biopure Corp. # 598-150 Nestle Refrigerated Foods, # 9-595-035 Aqualisa Quartz: Simply a Better Shower: 9-502-030 Fashion Channel: Market Segmentation, # 2075 Case Preparation Questions: The list provided below for each case are Preparation Questions. They are not meant to be comprehensive nor are they to be answered in sequence