Nestle Case Study

1102 Words5 Pages
Nestle is founded in 1866 in Switzerland (News Desk, 2015). The name of company is Nestle S. A. Switzerland and, case study discusses about its subsidiary Nestle India limited. (1961) (News Desk, 2015). Head office of Nestle is in Gurgaon, Haryana, India (Gupta, 2016). Nestle India limited is producing various milk products, chocolates, beverages, and frozen goods (Gupta, 2016). The company is dealing in different brands which are Maagi, Milkmaid, Kitkat, Nescafe, Cerelac, and Everyday (Gupta, 2016). Nestle is known as world leader in food industry (3), as it has brand leadership in India (Gupta, 2016).
Nestle has faced a problem regarding one of its products which was ‘Maggi noodles’ (Digital Strategy Consulting Limited, 2017). It was get banned in India (News Desk, 2015) because high level of lead and monosodium glutamate (MSG) was founded in product (Auriga Research Pvt. Ltd., 2015). Customers declined to purchase Maggi after this news (Digital Strategy Consulting Limited, 2017). However, company knew very well that product contains reasonable level of lead and MSG (Digital Strategy Consulting Limited, 2017) so case study will discuss about how the company was able to manage this problem by using social media until the product has been proved safe.
Maggi is internationally recognised brand and it became popular among all age groups in India (Auriga Research Pvt. Ltd., 2015). Originally, Maggi was founded by Julius Maggi in 1872 in Switzerland then Nestle acquired it

More about Nestle Case Study

Get Access