Nestle Case Study

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Nestlé is a large international (191 countries worldwide) food and beverage company that is dedicated to shaping future generations into healthier people and improving the world as a whole. The company now known as Nestlé was founded in Switzerland as a result of the Anglo-Swiss Condensed Milk Company, founded in 1866, merging with Henri Nestlé’s company based on the infant food that he had developed, in 1905, after the two companies were rivals in the baby formula and condensed milk industry. After the merger in 1905 Nestlé was able to expand globally, with sales in Africa, Asia, Latin America, and Australia. Decreased availability of resources and goods in Europe during the outbreak of the First World War lead to Nestlé acquiring factories in the United States and Australia, furthering the company’s international development. In addition, the war was beneficial for Nestlé as condensed milk is non-perishable and therefore convenient to supply emergency rations; this caused a strong demand for the product during wartime. Nestlé, like many other companies, was impacted greatly by the depression era, but used this time as an opportunity to organize company operations and invent new products such as Nescafé. The outbreak of the Second World War brought fear of Nazi invasion in Switzerland and inspired Nestlé to open a second headquarters in the United States. Post-war prosperity was beneficial for the company, as it made it easier for many of their newer products such as Nestea

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