Nestle Corporation: Strategic Audit in the Areas of Strategy Analysis Formulation and Implementation

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Nestle Corporation: Strategic Audit in the Areas of Strategy Analysis, Formulation, and Implementation Objective The objective of this study is to conduct a strategic audit in the areas of strategy analysis, formulation, and implementation. For this study, the Nestle Company has been chosen as the company to be audited. Introduction The strategic audit is a process that involves the stages of auditing the company's resources, analysis of the value chain of the company, a core competence analysis; a performance analysis, a portfolio analysis and finally a SWOT analysis. The resource audit involves the identification of the resources available to a business whether they are owned physical objects or resources that are gained through partnerships, joint ventures or supplier arrangements with other business. The value chain analysis is a description of activities that take place in a business and that relates them to an analysis of the competitive strengths of the business. Michel Porter states that the business activities can be grouped under two headings including those of: (1) primary activities or the activities that are "directly concerned with creating and delivering a product; and (2) Support activities which whilst they are not directly involved in production, may increase effectiveness or efficiency." (Tutor2u, 2012) The core competence analysis concerns the business capabilities that are critical to the company's achievement of a competitive advantage. It is

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