Nestle Kitkat

842 WordsJun 21, 20124 Pages
Today Neslte is the world leading Food Company. Their headquarter is still in Switzerland where it was founded by Henri Nestle in 1866. At the moment, Neslte has almost 500 factories in 86 countries and they employ around 328.000 people. The factories are operating in: Africa, America, Europe, Asia and Oceana. So it’s a real multinational. Last year it was even listed no.1 in the fortune global 500 as the world’s most profitable corporation . Nestle has a wide range of product across a number of markets. Like coffee and healthcare nutrition. But also pet food. It’s very various. Here you can see some famous brands of Nestle, including Nespresso Nescafe Pellegrino and so on. And of course KitKat!…show more content…
These commercials were very popular and typical KitKat. But KitKats image is not flawless. In 2010 Greenpeace accused Nestle for using palm oil from companies that are destroying Indonesian rainforests and the live hoods of Orang Utans. Greenpeace released a video commercial in that same typical KitKat style, in order to raise awareness among the KitKat consumers and to ask them to give the Orang Utan his well deserved break. It is a pretty in-your-face video in which the chocolate fingers of KitKat turn out to be the fingers of an Orang Utan and the crème-filling is its blood. I will show you the video. As response, Neslte insisted on removing the video from YouTube. But this gave the Greenpeace campaign only more publicity. It even went more wrong when Nestle deleted the angry comments on its own Facebook-page and ignored angry Twitter reactions. This was causing a big commotion. The outrage was great and the image of Nestle – and especially for KitKat was damaged. It even cause a degrease on the value of the shares. Eventually Nestle recovered itself by making a statement on their website where they announced that they only will work with sustainable palm oil suppliers from now on. This was a huge victory for Greenpeace and the social Networkers. And Neslte has learned from this; They are much more active on social media

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