Nestle Maketing Plan

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Nestle Marketing Plan Benjamin Tello ERAU Table of Contents Abstract…………………………………………………………………...……………………….3 Company Overview……………………………………………...………………………………..3 Market Segmentation…………………...……………...……………………………………….....5 The 4 Ps of Marketing………………………………..……………………………………………6 Conclusion……………………………………………………………...…………………………7 References…………………..…………………………………………………………….…….....8 Abstract Nestle is one of the major companies in the food processing industry. It was founded in by Henri Nestle in 1866 in Switzerland, and currently has up to 333,000 employees (Nestle, n.d.). Moreover, it appeared in several Forbes lists owing to its high profits, sales, assets, and market value, eventually being labeled as one of the World’s most…show more content…
Moreover, Nestlé’s coffee and coffee-related products are plenty, and due to the shift toward healthy living, their demand may decrease in the future as people seek alternatives. Market Segment The primary and secondary markets of Nestle are formed on the basis of consumer characteristics including geographic, demographic, behavioral, and psychographic factors (Udas, 2014). Specific groups of people residing in specific geographic/demographic areas have specific needs which depend on other considerations such as lifestyle, age, weather, income, and personal tastes and preferences among other things. It primary market includes households in urban areas who would be willing to buy baby food, bottled water, milk and milk products, cereals, and other healthy food products. The concentrated target market may include people of slightly younger ages, whose demand for products such as Nescafe coffee and chocolates would be higher. Products with a lower cost of production are widely sold in rural areas as well, whereas more expensive products such as cereals are sold to people with higher incomes in urban settings (About Us, n.d.). Nestle reaches its specific target markets through extensive distribution channels which sell products even in remote areas. Furthermore, each brand of Nestle typically has a specific market, for example, Nescafe is more popular among teenager and adults, and Maggi among children. Nestle caters to the needs of its target consumers by designing

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