Nestle Refrigerated Foods: Contadina Pasta & Pizza Case Brief: After the great success of Nestle Refrigerated Food Company (NRFC) product Contadina pasta and sauces, NRFC was thinking to grab the growth opportunity through brand extension of Contadina. As in case Cunliffe stated “Contadina became the market leader in refrigerated pasta and sauces, but to continue our rapid growth, we need other new product opportunities” NRFC had established certain guideline steps that might help them a lot in developing new successful product through out their business life. Those steps are as follow; • • • • • • • Idea Generation Concept Screening Product development Quantification of Volume Test Market Commercial Evaluation …show more content…
The kit product, consistent with NRFC’s component approach, however was feasible” After selecting pizza kit as a product type, NRFC divided it into two classes; a) Pizza kit with topping b) Pizza only (without topping) Option tested as per BASES II study: a) NRFC conducted a market research to check the most feasible option among pizza and toppings and other option of pizza only. For the purpose of pizza and toppings total sample was of 399, out of which 304 favor the concept and only 95 showed unfavorable responses to the option. That makes 76.19% favor the option and 23.80% were not in the favor of the pizza and toppings option. Whereas sample of 198 respondent of pizza only 116 were the one who favors the option and rest 82 were the one who showed unfavorable response to the option. At the end pizza only interview respondents were asked if they thought the pizza came with topping or just cheese and sauce. Of those, 65% (76 people) understood that pizza came with just sauce and cheese. Of the 82 unfavorable to the concept, 63% (52 people) understood that the pizza came with just sauce and cheese. b) While conducting a market research NRFC take in account the response of Contadina pasta users in relation with nonusers regarding the topping option. Results of that survey is as follow: Sample of pizza & topping = 399 (include 100 Contadina pasta users) For this
across the two choice groups by conducting a study with six limited choice options and 24
How many students like salads and fruits as compared to other meat servings (pasta, pizza, hamburgers and etc.?)
In addition to Balko's claims, Carol Ann Marples and Diana-Marie Spillman conducted a survey for high school students. Due to the lack of participation, the students were asked what their attitude were toward school lunches. The article states, "The quality and variety of foods offered were significant factors affecting the students' decision to participate" (Marples and Spillman). Marples and Spillman's point is that the students are less likely to purchase low-quality foods. Another constraining factor is the variety of foods the school's cafeteria provides. These factors conclude that our spending to "manipulating the array of food options" (467) is unnecessary since students are choosing to not participate.
If you have every worked in a restaurant that is not afraid to cook whatever the customer wants, provided they have it in their kitchen to cook, then you already understand that a menu is simply a list of ingredients. This is why when you order a pizza
Technology is used daily as teachers login to SurveyMonkey to take lunch count. The options include: regular, pizza, potato, hamburger, and salad. One
While thin crust pizza has its place, I know of many people who will eat the toppings off of the crust because the crust is soggy, or just leaves them
The food and nutrition department partnered with the high school culinary arts class to create healthy pizza recipes to sample with students. The results of the trial helped determine the high school lunch menu for the following semester. Twelve students created recipes using three different whole grain crust options, several cheeses, fresh vegetables, meat toppings, sauce, and herbs. Each student created their own recipe and recorded all ingredients used. Pizza recipes included classic cheese and pepperoni to herb and garlic crust with banana peppers and onions. The pizzas were baked in the high school kitchen and sampled with freshman students during the lunch hour to find their crust and topping preferences. The student surveys will
The inability to acquire a various menu on campus is the single largest statement in the review results; 33% of all respondents requested more options in the food served. Of those requesting a more various menu, 55% (18.2% of all respondents) had such varied requests in changes to the menu.
Then you’ve got a massive group of people who are really only considerate about the well-being of the pizza and why no one is eating
My identity and pizza are similar in the way that I like to try new things just like pizza is ever changing. Similarly pizza and I are both not originally from the United States as pizza originated in Italy and I was born in Mexico. Pizza and I are also similar in the way that we have a variety of toppings if you will. Some of my topping include the fact that I am Mexican, a woman, a first generation college student, and the oldest of six. Pizza has even a larger variety of toppings such as broccoli, pineapple, bacon, eggs, and so many
Target market will be directly Bay stores vacationers who are willing to spend or middle or lower-class locals who enjoy Quality Pizza at least twice a month one of the marketing segments includes people wanting to eat healthier which is why we provide whole week though with our strength being fast free delivery unique recipes and secret sauce what are weaknesses tire prices four ingredients done to better quality
Exhibits 6, 8, 9, and 10 provide a great deal of information to TruEarth Pizza, including several necessary areas of continuing product development. Creating more appealing varieties and finding a way to increase the convenience factor, for example, would be excellent ways to improve customer response to the product. There are other, more distressing problems that suggest the entire model might be flawed and ultimately unprofitable: two of the most substantial dislikes of the
This can have impact on other brand products, mainly Contadina pasta that will be associated to weak products.
of pizza they will serve in the kit both in terms of crust and toppings.
When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And