Nestle Strategic Management

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SYMBIOSIS INSTITUTE OF HEALTH SCIENCES Assignment 1: STRATEGIC MANAGEMENT “Nestle: Case study- SWOT ANALYSIS, PEST ANALYSIS, STRATEGIES” Faculty: Dr. Kasturi Shukla Submitted by: Ms. Nikita Dhanuka 13040141036 INTRODUCTION Starting business in 1866 Henri Nestlé already understood the importance of collaboration and branding. Now, the company has grown into the world’s leading Nutrition, Health and Wellness Company and its mission statement is "Good Food, Good Life", which means providing consumers with the best-tasting, most nutritious choices in a wide range of food and beverage categories to suit any occasion. Nestlé is present in 117 countries all over the world. Food and eating habits vary from country to…show more content…
Economic condition varies from country to country. Before starting the baby milk has focus on the above factors. These are the factors that Nestle has to consider before setting corporate objectives. Global economic turmoil has major influence on Nestle business because customers are spending less and they have to adopt different strategies in order to run business smoothly. Social Analysis: Social or cultural environment had great impact on Nestle. The main focus of social/ cultural includes the Social change involves changing attitudes and lifestyles. The social and cultural environment is constantly changing. A different country has different culture (language, religious beliefs, food, family, clothing and their lifestyle). Nestle has to develop strategies which are according to belief and culture in multicultural country like UK. Every country has different consumer taste and lifestyle and Nestle has to develop effective strategies in order to meet different lifestyle consumer behaviour. Company is totally dependent on the consumer lifestyle and their attitude. Product or services cannot be successful until company has enough information about the consumer lifestyle. Nestle has to take social and cultural factors under consideration in order to achieve their strategic objectives. Technological Analysis: Technological change has the most rapid,
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