Nestle Swot Analysis

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Nestlé is a multinational company with headquarters in Vevey, Switzerland. This company was founded by Henri Nestlé in 1886. Nowadays, Nestlé is not only the largest food and beverage company in the world by offering more than 8,500 brands and 10,000 products, but also has grown to the global leader in nutrition, health and wellness company. It employed more than 283,000 people in more than 456 factories or operations spread over 80 countries around the world.

Nestlé is a well-known multinational company, based in Switzerland, Vevey. The corporation employs over 339,000 people, and with the large amount of employees, a widespread of factories (442) is placed within 86 countries, worldwide. Along with chocolate, Nestlé produces several other products and confectionaries, such as: Cereals, Yogurt, Coffee, Water, Ice cream, Infant foods, Performance nutrition, Healthcare nutrition, Seasonings, Frozen food, Refrigerated products.

Economic -Nestlé is leading company in the food industry, they share their knowledge and expertise with local small and medium companies. It helps entrepreneurs to contend in the new free trade environment which will ultimately benefit the business and the economy by making the market grow. Other than that, Nestlé also collaborates with local government to give technical assistance to farmers in planting and gathering crops. The farmers will get higher income and Nestlé will get the chance to buy good and fresh raw materials to create their products. So the company would no longer need to import raw materials where as the can buy them at a very cheap price from the locals. (Kumar et al, 2013,

Nestle aims to create an environment that puts the emphasis not just on individual responsibility and autonomy, but also on a strong willingness to support others, to work in multi-skilled teams, and to cooperate rather than to compete internally.

Each brand of Nestle has the same strategy since Nestle is a food and beverage manufacturing organization. The core strategy for each brand is the same as the organization’s strategy as laid out in the three pillars as described above. The manufacturing factories for individual brands follow the same procedure for energy reduction. Their main business level strategies are to create low cost, highly efficient operations and differentiation strategy improving communications with their consumers. Nestle’s business level strategy is integrated cost leadership and differentiation with wide range of low cost operators and products .Their strategic leadership is to force the organization to integrate the company’s business on a global scale, become more efficient, to reduce marketing expenditures by exploiting the synergies among brands and to create a regional manufacturing

Nestle is a multinational packaged foods and beverage manufacturer and it is recognized as the world’s leading nutrition and health based company. The Nestle’s headquartered in Switzerland and it was founded by Henri Nestle in 1866. Though innovation and renovation, Nestle grows it product lines and maintains a balance on its geo-environmental activities and product lines. They operate long term goals rather than short term goals.

“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from beginning. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn an open mind and respect

Corporate level strategy is the most essential part of the company. The company provides the unique product and due to which the purchasing power has increased. The company tries to cut off it unnecessary cost. There is a huge amount of bargaining power of the product. In current years, Nestle has mainly paying attention on the health of the customer. The company has got the advantage of its brand name. The company research and development team also try to bring some new and innovative product in the market.

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

The shared thoughts and beliefs of the customers influence the business operations. The culture, life style, norms and values force Nestle to deliver the specific product to the right segment. Nestle so far has considered the social perspective well. The company has well understood the concept that consumers changing attitude has immense importance.

Nestlé gives a workplace which ensures the wellbeing and welfare of the representatives as per the most astounding moderate principles of security, cleanliness and security. Every worker ought watch over her/his own wellbeing as well as that of her/his associates. Along these lines, recommendations for development are welcome and will be given prime

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from beginning. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn an open mind and respect for other people and cultures.” Peter Brabeck-Letmathe, Nestlé Chairman

Their main goal is they endeavour to bring buyers sustenance’s that are sheltered, of high calibre and give ideal supplement to address physiological issues. Nestlé gives choices to all individual taste and way of life inclinations.