Nestle 's Objectives Of Nutrition Health And Wellness, And The Industry Reference For Financial Performance Essay

935 WordsSep 23, 20154 Pages
Nestle is a stable performing company with high return on equity of 22.64%. They have had a decreasing revenue versus previous years but have had increasing net income. B. Strategic Posture 1. Mission Nestle’s mission is “Good Food, Good Life”. They seek to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night (Nestle, S.A., n.d.). 2. Objectives Nestle’s objective is to be the leader in Nutrition Health and Wellness, and the industry reference for financial performance, trusted by all stakeholders 3. Strategies • Creating Shared Value – Identify what the consumers want and how they want them. Use innovative and sustainable ways to deliver them. Keep consumers excited about the brands by releasing new products and renewing old products. Enhance the quality of consumers’ lives with tasty, healthy choice. Respond to specific nutritional needs and pioneer ways to address chronic medical conditions through nutrition. Focus on emerging markets with low incomes and bring fortification against nutritional deficiencies • Nestle culture, Values and Principles – Focus on products to be consumed outside of the home and position themselves as premium products. By giving customers a better product they should be willing to pay more. Focus on global icons and local favorites. Use R&D capacity to innovate and renovate the product line as well as to maintain leadership in

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