Nestle's Agreement With the Forest Trust

“Tyson Foods offers another example of a major company tying its corporate social responsibility efforts to its core mission. Tyson has committed its brand to efforts to relieve and ultimately end childhood hunger, and in the past few years been integrating social media into its hunger relief efforts.”

The purpose of this paper is to compare the sustainability practices of two companies in the same industry. The two companies chosen for comparison are The Hershey Company and Coca-Cola Enterprises, both of which are in the consumer staples industry. These two corporations are ranked sixth and eighth, respectively, on the Newsweek Top Green Companies in the U.S 2015. They have taken pride in creating sustainable product designs, having environmentally sustainable processes and supply chain management.

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

5. Since Rogers’ has great credit worthiness and a great borrowing capacity, they could improve their CSR image by using that capacity to acquire its supplier and provide them with organic and fair trade capabilities as well as increase manufacturing technologies. Not only will this help give Rogers’ a better social responsibility image, it will allow Rogers’ to expand their product varieties and qualities even further to adapt to the emerging needs of health-driven “chocaholics”. By creating a wider variety of products, retail, wholesale, and online outlets will be able to satisfy more consumers, thus increasing market share. A 2007 online study conducted by Image Power Green brands about attitudes and behaviors toward the chocolate market has shifted dramatically; virtually 100% of those surveyed express some desire for greener practices, up from 58% a year ago (Kuhn). It also states Endangered Species Chocolates’ growth in the past year has increased 200% in its retail sales mainly due to their focus on

With global hunger at the forefront of world issues today, Kraft-Heinz has made a commitment to provide 1 billion meals to people in need by 2021, as a part of their company vision "To be the Best Food Company, Growing a Better World." Their CSR program will make a considerable difference in the fight against hunger and malnutrition while ensuring sustainable food practices are achieved. Kraft-Heinz is committed to nourishing all lives and making the world a better place to live.

The first and the foremost thing that Nestle should do is to educate the audience about what wrong has been done through television and newspaper advertisements and active communication with the consumers through media. They can’t remain conservative at this point and need to reply to media. Only through this can they salvage their image.

Ben Cohen,one of the builders of Ben & Jerry’s , proposes that it is unsubstantial for Ben & Jerry’s to merely do a business just like other companies, and it should make philanthropic contribution to society as well. This mind comes to be practical and when it comes to Corporate Social Responsibility (CSR), Ben & Jerry’s become prominent example (Dennis et al, 1998).

The report covers areas related to the perception of corporate social responsibility for Nestle, the ways and methods adopted to discharge it at their best of the ability and the impacts of its performance on its various major stakeholders.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

The primary issue is related to the coffee farmers in Africa and South America. They are not paid a sufficient price for their crop, and health and environmental standards are unregulated. Low coffee prices due to a higher supply than demand around 2000 leaving several coffee farmers with earnings below sustenance level. This caused large coffee producers to enforce a more sustainable supply chain with their coffee farmers. Nestlé is facing a decision whether to market their new instant coffee under the fair-trade brand or to keep complying with their own high CSR standards.

Nestlé is known to be one of the most hated companies in the world. Due to its several unethical activities (like child labor, mislabelling, price fixing, pollution, its marketing of baby formula in poor countries, etc.) that has received a lot of controversy and criticisms and even a long-standing boycott from consumers. However, if we look further into this company’s history, Nestle was not that evil. The proof is that we can still find out some ethical activities of Nestle recently.

As it was shown in previous chapter, L’Oreal is one of the world’s leading multinational enterprises, not only in the beauty industry, but, thanks to its brilliant management system and strong commitment to social responsibility, across the various industries as well. It has been internationally recognized for its moral and visionary performance. However, as every other company on the market, L’Oreal is not perfect. Behind the curtain of its CSR practices, the company is struggling with several serious problems that affect not only its financial performance, but also its credibility amongst the stakeholders.

In recent years, Unilever and Proctor & Gamble have both taken major steps in creating a more sustainable future. They have done so through launching major corporate responsibility initiatives with the hopes of becoming more energy efficient while simultaneously increasing global quality of life. Obviously, this is no easy task and it requires reconstruction of every part of their respective companies, not just exclusive to manufacturing and distribution, but also to consumer use and disposal. The two global marketing companies have approached their corporate social responsibility initiatives in different manners, each with a unique outlook and future objectives that have both similarities and differences. Unilever and Proctor & Gamble differ in the way in which they help those in desperate need across the globe. Unilever adopted a method of “Partner to Win”, which was the idea that strategic partnerships with governments and NGOs would enhance efforts to increase sustainability and quality of life. Some of the most notable NGOs Unilever is partnered with include UNICEF, Save the Children, and Rainforest Alliance (Bartlett). These organizations were instrumental in developing strategies for Unilever’s Sustainable Living Plan. As opposed to strategic partnerships with NGOs, Proctor & Gamble has a rich history in giving back to the communities they work in through their own corporately developed programs. Their main corporate

This chapter seeks to create a basic understanding on Corporate Social Responsibility. It answers the question what is CSR, how important is CSR to corporate, how it influences corporate practices, and what is Nike policy on CSR. These questions are important when trying to understand the general dynamics of CSR and why the company needs to embrace it for its survival. Knowledge of market trends in relation to Corporate Social Responsibility is crucial when trying to understand the policies and practices of individual organizations.

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.