Nestle's Growth Strategy

Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, fr

Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective of managers who are responsible for an entire business unit. These may be individuals who are acting in the capacity of a Chief Executive of a company, divisional General Managers, or departmental heads. It is also the perspective most

Some students initially find case analysis of strategic issues to be difficult and uncomfortable. This is due to the relative lack of structure of most problems. No correctly answered list of pre-questions or mechanical process will lead to the “right” course of action. In fact, there usually is no single, definitively “right” solution to most managerial problems. When analyzing a case, remember that there are often many possible solutions. The goal is not to find “the solution”, but to examine the case and practice analyzing and solving real world strategic issues using the concepts and theories you learn about in this course.

Pearce and Robinson describe strategic management as the art of making complex, long-term, future-oriented decisions and taking actions that result in the formulation and implementation of plans designed to achieve a company's objectives. The process focuses on the belief that a firm's mission can be best be achieved through a systematic and comprehensive assessment of both its internal capabilities and its external environment (Pearce & Robinson, 2005). In the article Strategic Management, the strategic management process is described as the implementation of the company's strategy by executive management considering its resources, circumstances, and environment to position the organization to complete is mission in a

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

In marketing strategy, Place means distribution of the products. There are the few different forms of distribution which Nestle has. They may sell the La Cremeria, Nestle directly to the end consumer as well as sell to other companies for resale. Nestle regularly introduces trade discounts and various tactics to keep this channel motivated. Nestlé Company is currently the largest food company in the world. The distributions of Nestle product to end consumers are as below:

Here are some the common challenges which all the organizations face around the world and Nestle Bangladesh Ltd is also facing all of these challenges more or less.

The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.

Furthermore, I have learnt how to effectively analyze strategic issues within an organizational context by employing a whole range of approaches, techniques and tools to understand the strengths and weaknesses and applying the outcomes of this strategic analysis to make strategic decision

Nestlé is a multinational bundled sustenance organization established and headquartered in Switzerland. It came about because of a merger in 1905 between the Anglo-Swiss Milk Company for milk items set up by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Henri Nestlé Company set up in 1867 by Henri Nestlé to give a baby sustenance item. Nestlé's trademark of winged animals in a home, got from Henri Nestlé's own emblem, inspires the qualities whereupon he established his Company. A few of Nestle brands are universally famous, which has made the organization a worldwide business sector pioneer in numerous product offerings, including milk, chocolate, ice cream parlor, filtered water and pet nourishment.

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

The business stakeholders, such as customers, employees, investors and local communities, expect companies to play a greater role in society and contribute to solving social problems and environmental challenges, such as climate change, energy scarcity, and social diversity and health risks. These expectations lead to social responsibility for businesses, but also open up new opportunities for these companies to improve their performance.

Nestlé Nespresso SA was established in 1986 with its headquarters in Switzerland. Nestlé Nespresso is a globally managed business within the Nestlé Group, the world 's leading nutrition, health and wellness company.

1. Understand and apply a range of strategic management principles/concepts and contribute to the development of strategic options.

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.