Nestle's Operations Management

6329 Words Jul 25th, 2012 26 Pages
NESTLE
A Project on Operations Management

An understanding of current production systems, the quality aspects and supply chain management of Nestle

2012
Group-5 : SANTOSH KUMAR GUPTA, JAISON JOSEPH, NANJAPPA P.B., TANUJ GOYAL, MAITREE MISHRA, ANAND S.
INDIAN INSTITUTE OF MANAGEMENT ROHTAK
3/17/2012

Contents Executive Summary 3 Nestlé 4 Brief Overview 4 History 4 Main Brands 4 Nestlé's Popularly Positioned Products (PPP) strategy 5 Global context 5 Key facts on Popularly Positioned Products Strategy 5 Nutrition 5 Distribution 5 Operations of Nestle 6 Milk reception and quality checks 7 Separation 7 Milk separator 8 Clarification 8 Standardization 8 Bactofugation 8 Homogenization 9 Pasteurization 9 Evaporation 9
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The company is acknowledged amongst India’s ‘Most Respected Companies’ and amongst the ‘Top Wealth Creators of India’.
History
Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe.
Main Brands
Nestlé expands across many different markets including beverages, ice cream, baby foods/formulas, soups, frozen foods, snacks, pet care and of course candy. Some of Nestlé’s main global brands include: * Kit Kat, Butterfinger, Smarties, Crunch, Quality Street, Milkybar/Galak, Tollhouse * Nestea, Nescafé, Taster’s Choice, Nesquick, Carnation,

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