Essay on Net-a-Porter Handbag Swot Anaysis

This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.

Fendi handbags are elegant yet classy and surely the most desirable brand among celebrities as well as other rich and famous socialites. Fendi bag symbolise a lady elegant, fashionable and noblest status, is a fantasy of many ladies who yearn to possess one of their own. Fendi renowned for their high quality product as well as its rich family history that has been pass down generation after generation throughout these 75 years. Lastly, Karl Lagerfeld, the director of creation who is also the soul of Fendi. By far the most respected fashion designer in the fashion industry. He has also created a number of Fendi well known design that is eye catching and breadth taking timeless piece.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Ann Taylor’s target market primarily comprises of ages between 30 years and 60 years to whom, the company offers a plethora of work related apparel and accessories. LOFT’s target market comprises of 18 to 34 year olds who have a wide variety of casual work related (can be used for other purposes) apparel and accessories. Although the two divisions cater to different target markets, their primary purpose is to provide to the ‘working customer.’ Ann Taylor’s expansion into value based divisions (LOFT and its clearance centers) has captured the value market. The pricing at LOFT is about 30% lower than its sister concept, Ann Taylor. The outlets too, have captured the market that comprises of consumers seeking deeper value over traditional pricing and stores. The corporation added more value to these “clearance centers,” by creating private labels for the outlet centers. All the three divisions have proven to be a success among consumers. A third strength of the company would be its marketing strategies through celebrity associations. Some of the biggest celebrities like Heidi Klum, Milla Jovovich, Rachel Bilson are the faces of the company. The brand equity of the company, i.e. the image of the company in the minds of the consumers is enhanced because of positive perceptions. To further enhance this, the company is specifically targeting different markets by using different celebrities for each type of market. For example: Christina Hendricks, known for her curves is a

It was March 1998, and Katy Brosnahan dashed into the meticulously arranged buyer’s showroom of her company’s recently renovated Manhattan headquarters. Despite running late for a meeting with her partners, Brosnahan walked across the shiny hardwood floors to rearrange a display shelf lined with the black nylon “vertical shopper” handbags that made up the core of the kate spade product line. The rest of the kate spade team, Brosnahan’s husband Andy Spade, and friends Elyce Cox and Pamela Bell, were already seated and had begun eating their traditional

Book bags, messenger bags, and satchels have many uses. Whether you're looking for messenger bags by Gucci, book bags, or satchels, Amazon has them for both men and women. Each type of bag can be used for a number of different purposes. Take advantage of our low prices and get one or more of these useful bags for yourself, or to give as gifts.

Lately, there have been issues of brand management on the internet. The new digital tools require a lot of adjustments at the executional stage. According to Chaffey (2000) Internet marketing success depends on the sites interactivity features. Also added that a brand’s presence online should be conceived in a way that is sympathetic to the technology and the environment. Many brands fail in the execution of different features resulting in customers’ needs and expectations not being met says Hewson and Coles (2001) The consumer still looks up to the luxury brands although the bond is presently being evolved beyond the existing “top-down” model. (Okonkowo, 2009) The percentage of online shoppers and the sales of luxury brands have been on a positive growth. In spite of the growth, it’s not clear that what drives the consumers to shop online and whether they would be interested in shopping if attractive online stores were introduced. Therefore, what factors affect consumers to shop online will be examined here. A framework is necessary to develop the complex system and determine these factors, influences and buying behaviors of the consumer. (Perea, 2004) Affluent consumers use the internet as their powerful source of information about the luxury products and it is necessary that they have an online presence.

Kitbag is a popular clothing and sportswear retailer in the UK. The online retailer is focused on football products and it has the exclusive rights to operate the official online store for the biggest football clubs in the world. While the company is mainly focused on its online platform, it does run several retail stores across the UK.

Vera Bradley should keep in mind that their specialization is travel bags and therefore should remain strong in that area since that is what actually they are known for and the reason why they created the business. The addition of handbags was not totally a bad idea, but it is not Vera Bradley’s strength. The market is full of competitors who are better known with higher customer loyalty such as Kate Spade, Michael Kors and Coach. However, Vera Bradley’s products are not yet as globally competitive as these other companies already mentioned and therefore it is hard to compare and compete with them.

“Quality items that stand the test of time – it is this concept of sustainability, symbolized by a timeless handbag that you wear again and again, and can pass on, that I am always thinking of when I design.” Says Frida Gianni

Designer handbags—which are added regularly to Elegant Exchange’s eclectic collection—are especially popular and highly coveted at the shop. Some of the brands that Elegant Exchange carries include Armani Exchange, Banana Republic, Chanel, Dolce & Gabbana, Christian Louboutin, Gucci, Louis Vuitton, and Yves Saint-Laurent, among

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Coach has a very strong brand image. They continue to gain new customers and because of devotion and loyalty they are able to keep repeat customers. Brand image can be considered everything to customers when searching for a handbag. Industries that manufacture handbags must be able to provide what is considered a “chic service”, while continuing a “thriving business” (Foster, 2006). Due to the brand image that Coach has they are able to introduce new and more risky handbags with the confidence that most current consumers will continue to purchase their

and clothes are so general that they can fit more than one costume, which actually

With concern to 26 to 45 years old consumers, we believe that a personal shopper service and made ​​to order service might be useful solutions in order to have their loyalty giving them specific services that only luxury brands do. In fact, that way they can get the most out of their luxury buying experience. To finish, we also suggest the creation of events during which the can purchase new collections in advance, generally the day before the collections are officially out in stores.