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Essay on Net-a-Porter Handbag Swot Anaysis

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SS12 Handbag Buy S.W.O.T Analysis Strengths One of Net-a-porters biggest strengths is that, because there is no physical limit to the amount of designers stocked, a very wide range can be offered in comparison to a department store. This in turn means that there can be a large variety of choice at different price points, catering for both the bridge and high fashion customers. The Net-a-Porter handbag buy includes a considerable choice of prices and quality from which to choose from. From entry price DVF bags at £265 to the seasons ‘must have’ bags at £2000 upwards, customers from all ends of the luxury spectrum are catered for. The Spring / Summer edit has a great colour mix and covers all of the main SS12 handbag trends. With…show more content…
As China is the fastest growing luxury fashion customer base, it in imperative that they are catered for in the Net-a-Porter handbag buy. Lack of exclusivity in the handbag offering. While exclusivity is strong across Net-a-porter as a whole, the handbag edit does not have many exclusive styles. Almost all everything can be found on the Harvey Nichols, Selfridges, Harrods or My Wardrobe websites. In particular the Selfridges website has over 45 exclusive handbag styles online, from a variety of brands which include Mulberry, Alexander Wang and Anya Hindmarch. To combat this Net-a porter should negotiate world exclusivity on a number of ‘it bags’ for next season, either by having early delivery to ensure a week or two of exclusivity or by commissioning an exclusive colour option in the most popular styles. At present Net-a-porter has no representation for Celine handbags, which has become the most covetable handbag brand across the high fashion world and accounts for a considerable percentage of handbag sales in London department stores. As they grow from strength to strength it would be advisable for Net-a-porter to try and include Celine in their edit. Opportunities As Net-a-Porter only operates online, it has not been possible to buy some brands such as Louis Vuitton, Chanel or Celine. Luxury brands like these have been wary of the digital realm due to fears that it might dilute its exclusivity, but many are now moving more and more into digital and
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