Netflix : A Competitive Market Essay

1265 WordsDec 14, 20166 Pages
Currently, there are only a few stores in existence; “it continues to operate in Alaska and Texas for those last of the hardcore video renters”. Blockbuster will soon be extinct. Netflix is currently utilized in 190 countries and projecting expansion to over 200 countries within the next two years. CEO Reed Hastings and CFO David Wells wrote to their investors stating: “Progress has been so strong that we now believe we can complete our global expansion over the next two years, while staying profitable, which is earlier than we expected”. Strategically, Netflix decided that now is time to expand globally. As a result, Netflix ended the year of 2014 with a total of 57.39 million subscribers increasing from 44.35 million in 2013. Even though Netflix is successful in revenue and expanded globally, it is vital for the organization to create a SWOT analysis “which stands for a company 's strengths, weaknesses, opportunities, and threats (Abraham, 2012). Netflix does have a competitive market such as Amazon.com and Hulu that are becoming more popular with their lower monthly pricing. They also have a more simplified catalogue of consumer favorite new titled movies and TV shows. In order for Netflix to stay competitive with a strong strategic plan, let’s take a look at the SWOT to identify what the best course of actions would be to increase and/or sustain the current procedure for the benefit of the company, its employees and the satisfaction of it consumers. The

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