Netflix A Flat Fee For Unlimited Rentals

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Netflix, first founded in 1997 in Scotts Valley, California, now located in Los Gratos, California, by Marc Randolph and Reed Hastings, is an internet video media streaming service. The idea of Netflix first came to mind when Reed had to pay a fee of $40 for returning the movie ‘Apollo 13’ late to the video store. The company started with a disc rental service but soon developed internet streaming capabilities because of the growing consumer demand for such services. At first, Netflix offered the internet streaming at an additional cost but soon realized that they should be two separate services. The Netflix website was first launched on August 29, 1997 with only 925 movies available for rent with online pay per rental. It was not until September of 1999 when Netflix introduced the monthly subscription where the business model is a flat fee for unlimited rentals. Netflix’s initial public offering (IPO) launched on May 29, 2002 with 5.5 million shares of common stocks priced at $15.00 per share. As of October 6th 2014, Netflix is valued at $463.38 with $27.61 Billion market cap. Over the next few years, Netflix grew rapidly. In 2007 Netflix introduced online streaming allowing members to watch movies and shows instantly on their television. On September 22, 2010, Netflix launched its first service international in Canada. In the following year of September 2011, Netflix launched its streaming service in Latin American. Over the next couple of years Netflix expanded rapidly

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