Netflix : An Exemplar Of Emerging Technologies

Decent Essays
As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry. Founded by Reed Hastings and Marc Randolph in 1997, Netflix began as a monthly subscription service for movie rentals without the hassle of due dates and late fees (“Netflix”). Since their inception, the company has partnered with consumer electronic companies such as Microsoft’s Xbox, Sony’s PlayStation, Apple and other Internet connected devices to stream television shows and movies from the comfort of one’s own home. Netflix is currently available in four continents and yields over fifty million members globally. Using the seven main features of ecosystems as illustrated in Chapter 2 of GHL we
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