Netflix Business Plan

3284 WordsJun 12, 201314 Pages
Netflix Business Plan Company Overview Founded in 1997, Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally, the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360, Wii, PS3, iPad, and iPod, to name a few. In all, there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on 100 Winchester Circle, Los Gatos, CA 95032. The company has over 900 employees at the corporate headquarters. Netflix, Inc. trades under the NFLX symbol on the Nasdaq stock exchange. Netflix’s vision for the future is to become the best global…show more content…
Netflix is focusing on two major aspects of the business the first is to try to gain the subscriber’s hey have lost and to bring in new one by heavily marketing what the business has to offer. The second focus is that Netflix has also realized that they have not established a strong international presence and as a result the company has frozen future international launches until the given goal that was set out is achieved. Upon analyzing Netflix in the Online streaming industry there are many strengths that Netflix has. One is that Netflix revolutionized the industry by Differentiation. It is key to this industry being able to distinguish the company from its competitors. Secondly, Netflix is known for their recommendation system. This is more of their Niche strategy. They saw that now companies were doing this and from their research and development team they found that there was a market for this. However there are prevalent weaknesses that Netflix has such as: Customer loyalty, Market Vulnerability and relying heavily on one person set of skills. There are many competitions and many of Netflix customers are also customers at other online streaming websites. Secondly Netflix has not been around as long as Blockbuster and does not have the brand recognition that Blockbuster has. The online streaming industry has market vulnerability. The online streaming industry is rapidly changing, and
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