Netflix

Netflix uses its proprietary recommendation and merchandising technology to determine which titles are presented to subscribers. In doing so, Netflix believes it provides subscribers with a quick and personalized way to find titles they are more likely to enjoy, while simultaneously effectively managing its inventory utilization. Netflix's ability to generate demand for these older titles while maintaining high levels of customer satisfaction helps the company manage and maintain gross margins, subscriber acquisition costs and churn rate and lifetime subscriber profits. The company obtains content from various studios and other content providers through streaming license agreements, DVD direct purchases and DVD revenue sharing agreements. It markets its service through various channels, including online advertising, broad-based media such as television and radio, as well as a range of strategic partnerships.

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix, an internet television network that is revolutionizing the way we watch TV series and movies without having to leave the comfort of our couch has over 50 million subscribers in more than 40 countries.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Netflix, Inc. is a U.S. based leading company that operates as an online movie rental subscription service provider who went public in 2002. Netflix initially started off as a DVD rental service through mail only, then later initiated streaming around 2007 in the U.S., and internationally around 2010. Netflix subscribers can instantaneously watch a series of movies and a variety of TV shows streamed from their website online to users TVs, and other devices. Netflix operates its business through domestic DVD, domestic streaming, and international streaming. Netflix subscribers typically pay $7.99 once per month for unlimited use of the website features. Netflix obtains their streaming’s from Amazon Web Services and other communication delivery networks for their streamed content and direct purchases from a nationwide network of U.S. shipping centers. Netflix Inc., headquarter is at Los Gatos, California. Two entrepreneurs Reed Hastings and Marc Randolph founded Netflix on August

Netflix is an entertainment company founded in 1997 (netflix.com). It provides video-on-demand, such as films, television productions, documentaries, and DVDs online and by mail (netflix.com). The customers who subscribe to the streaming service have to pay a monthly fee. In 2011, Netflix made a choice to expand into the Latin American market.

It is impossible to set the accurate upper and lower limits for Netflix’s consumer bracket. However, the company’s customer base mainly includes the Millennial Generation. The company focuses on online entertainment, which

Instead of various local chain stores, Netflix operated from a single virtual store that offered customers new rental features. The web services platform utilized customization and a user-friendly design to facilitate renting movies. “CineMatch,” a proprietary developed application, tailored the virtual store to each subscriber. This technology produced customized rental suggestions for customers while maximizing potential inventory. “CineMatch” incorporated a subscriber rating system of past rentals to generate more efficient and personalized future recommendations. The web-based services also improved selection through the ability to easily browse Netflix’s large inventory catalog and add selections to a personalized “Queue,” which lists movies customers have scheduled to receive. Instead of being forced to navigate through the traditional genre and alphabetized catalog, Netflix offered an easier movie selection process. Besides the selection efficiencies, members have the ability to share ratings, reviews, and movie selections with each other through the “Community” feature.

Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.

Netflix has a core advantage of digital media platform. As we all know Netflix is the world's largest online video rent service providers. There are more than 30 million behaviors in Netflix such pausing, playing back or forward. And Netflix customers provides 4 million ratings and 3 million search requests per day. Based on the platform, Netflix can monitor customer behavior of every visitors and users of Netflix in real time. Netflix has a large customer base of 27 million subscribers in the United States and 33 million in the world. More importantly, Netflix can have access to data and information about customers like to see what kind and style of film and TV content.

Netflix is the world’s leading Internet television network ("Netflix: Overview"). It has over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day including original series, documentaries, and film features ("Netflix: Overview"). As a member, you can watch as much as you want, anytime you want and anywhere on an Internet-connected screen ("Netflix: Overview"). You can play, pause and resume watching without any commercials or commitments. Thus, with this streaming service, you can watch unlimited content ("Netflix: Overview").

By offering suggestions from the over 75,000 titles the firm provides the subscriber with a significantly increased likelihood that they will find a title that is acceptable. Titles are then added to the firm’s patented dynamic queue system. Subscribers use the queue system to create and modify a prioritized list of movies they wish to see. Subscribers simply return a movie and are shipped the next title in their queue (Netflix SEC).

Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market

“Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009).”

Starting off as a mail-only service in August of 1997, the service rapidly bloomed into an online, paid source for thousands of movies, series, and other TV shows. Although their streaming option is the most favored, Netflix still offers users the opportunity to order DVDs and other forms of tangible movies. All in all, Netflix holds a multitude of positive and negative effects on society, both which include instant accessibility, immediate forms of entertainment, binge-watching, and unproductivity. Lastly, Netflix may soon become an overwhelmingly large company that takes the television and video distribution industries by storm due to its growing popularity and its ability to be cheaper than regular cable