Netflix

2574 Words Apr 8th, 2013 11 Pages
EXECUTIVE SUMMARY
I. Introduction
Netflix is the most successful online movie-by-mail rental in the United States, founded by Wilmont Reed Hastings Jr in 1997. Two years after founding the company, they launched the companies subscription service. Within another four years its popularity grew to one million subscriber and by the end of 2008 Netflix had 12 million subscribers.
Netflix has adopted the code of ethics, for its directors, officers, and other employees to deter wrongdoing and to promote ethical behavior. Netflix wants to maintain a honest and ethical code of conduct throughout its company. In doing so the company would like all report and documents to be disclosed in a full, fair, accurate, and timely manor. The prompt
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In this data-driven culture, the Business Intelligence group is in charge for getting timely, precise, and applicable data to those in charge of decision making. This data is the focus to guide the company’s strategy, direction, and profitability. As the book mentions, most data warehouses are multidimensional represented by layer and rows. It contains layers of columns and rows representing product information, like product line and region, year, customer segment>and the timing of advertising.
Data mining tools are software tools used to query information in a data warehouse. Query and Reporting tools helps the company generate simple queries and reports. Multidimensional analysis tools allow members to view information from a different perspective. Statistical tools help members of the company to apply different mathematical models to the information stored in a data warehouse to discover new information. This type of data mining will help them for example manage their advertising budget.
Netflix 's hardware categories consist of inputting and outputting devices, storage devices, and telecommunications devices. Netflix customers use games controller and gaming systems as input devices. Outputting devices for customers used are PCs and Macs which decode the WMA audio files. Some of the telecommunication devices that are used by their customers is to streaming movies directly into their home include the Roku, LG, and Samsung, players along with the Silverlight

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