Netflix Following Consumer Behavior Trends

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Netflix Following Consumer Behavior Trends History of Netflix Reed Hastings and Marc Randolph found NetFlix, Inc. in Scotts Valley, California in August 1997 (“Netflix, Inc. History”). Less than a year later on April 14, 1998, NetFlix was officially opened to the public. NetFlix’s primary function at the time was to allow users to rent and buy DVDs via the Internet through mail (“Netflix, Inc. History”). In 1999, NetFlix introduced a subscription plan called the Marquee Program, which changed customer’s monthly payments of $15.95 (“Netflix, Inc. History”). NetFlix’s name was then finally changed to Netflix, Inc. in 2002 (“Netflix, Inc. History”). In 2007, Netflix added streaming video services to its amenities (“Netflix, Inc. History”). As of January 2016, Netflix has surpassed 75 million subscribers worldwide (Popper, “Netflix whizzes past 75 million subscribers thanks to record international growth”). This success was all due in part of Netflix’s capability to successfully follow trends in consumer behavior through online streaming, binge watching, and customer service. Online Streaming A consumer behavior trend that Netflix successfully followed was online streaming. Streaming began on September 5, 1995 when ESPN streamed a baseball game on the radio under the company Progressive Networks, now known as RealNetworks (Zambelli, “A history of media streaming and the future of connected TV”). It was not long before Microsoft was fighting RealNetworks for dominance when
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