Netflix Hero's Journey

Decent Essays
Main Problem/Issue(s) The year 2011 was considered the “Lost Year” for Netflix as about 1 million of their subscribers dropped their service. Why did this drastic loss of subscribed customers occur and what wrong move did Netflix make to attract such a decrease in subscribers? According to Thompson (2012, p. 127), in June of 2011 Netflix announced a new price plan that caused a 60 percent raise in the the monthly subscription fee for customers who were paying $9.99 per month for access to an unlimited amount of movies and TV shows streamed over the internet and secondly, receiving a limitless number of DVDs every month (by mail one title at a time). Netflix also tried providing its online streaming process through
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