Netflix Is The World 's Preeminent Internet Television Network

Netflix, Inc. is an American provider of on demand Internet streaming media available to North and South America, the Caribbean, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, the Netherlands, etc. and flat rate DVD-by-mail in the United States, where mailed DVDs are sent via permit reply mail. Online streaming service and DVD delivery service are the two main two main product lines for Netflix (Netflix, 2017). Netflix core product is a service and the focus of this report is on the online streaming service UK operation.

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

By analysing the external environment of Netflix, it can be said that the firm is quite powerful in its industry. Thus, there is still room for the company to grow and proper marketing strategies may help the company in enjoying more success.

Founded in 1997, Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally, the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360, Wii, PS3, iPad, and iPod, to name a few. In all, there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on 100 Winchester Circle, Los Gatos, CA 95032. The company has over 900 employees at the corporate headquarters. Netflix, Inc. trades under the NFLX symbol on the Nasdaq stock exchange.

Netflix Inc. incorporated in 1997 and made its first public offering in 2002. Netflix is an online movie rental service which provides its 3,000,000 subscribers access to over 40,000 DVD titles. Although Netflix stocks nearly every title available on DVD, it does not stock titles containing adult content. The Netflix program allows subscribers to rent as many DVD’s as they want, and keep them for as long as they want. Three DVD’s can be out at a time, as soon as one is returned the next DVD on the subscriber generated movie list is shipped out. The DVD’s are delivered for free by the United States Postal Service from regional distribution centers located throughout the United States. Netflix can have

With the demand curve declining in the visual segment or rentals, they faced fierce competition against Hulu and Amazon in the streaming segment. Again, the binge strategy Netflix is now engaging in is because they saw a potential in a different business unit as the streaming market faces saturation. The competition that they are pursuing with their binge strategy consists of HBO and Showtime. The new strategy hopes to go after a new market base and keep subscribers from going to the competition. The attitude or mindset of many consumers today is one of which includes getting things right when they want them. Essentially, it comes down to getting things our way. For instance, Netflix is now seeking out these consumers who have this type of attitude, making the assumption based on current consumer demand. However, through continued research and monitoring of its clientele base, Netflix found supporting evidence. This shows a trend that those users who continually watch different television series’ or episode blocks over short time periods. The change of viewing habits supports their alterations in the traditional network release. In addition, this strategy change provides a backing for their reputation of innovative business practices that change the way their subscribers watch television. Overall, Netflix has felt the need to enter into these new markets and continually change their strategy

Established in 1997, Netflix is an international provider of on-demand Internet steaming media, as well as provider of DVD-by mail, and makes its services available to viewers in various countries worldwide. CEO Reed Hastings took the leap of faith by stepping into unchartered territory and reinvented the way that consumers rented moves. His business model was considered to be one of the most innovative models; he took the standard way of doing business in the movie and rental industry, and turned it on its side to create a multi-billion dollar company. Hastings attributed the success of Netflix to the following: target a specific niche, stay flexible, never underestimate the competition, and, there are no shortcuts.

Netflix is a company that provides the service of delivering movies to its subscribers in the formats that are most desirable and convenient. They have a collection of 100,000 different titles in DVD, and Blu-ray discs, and stream 17,000 more from the Internet to any mobile or home device with the ability to support the service. Unlike many of the competition in this industry, they were the pioneers with a revolutionary interface for users to rent movies and developed on that interface to deliver the same ease of use provided before to our streaming users. (Netflix Inc., 2011)

Netflix is a popular and affordable choice for film entertainment enthusiast and has seen significant growth in just over decade. As a novice and avid Netflix subscriber, we have found a company that has found its target market in our home. It appears that Netflix founder, Reed Hastings, made the right business moves at the right time. He entered the market at a time when he could have found himself failing to succeed. Realizing that the demand for instant streaming was a bold move in the late 1990’s when the internet and personal computers were still new and a developing phenomenon. A risky business venture proved to dominate the

Netflix is the largest online entertainment subscription service in the United States, and it accounts for a third of all U.S. internet traffic.

Netflix’s main goal is to be the first company to expand internet television. They believe that Internet TV is the future of the television industry and will soon replace linear TV. The portability, flexibility and personal aspect of Internet TV is the future and Netflix’s goal is to be the first to get there. They believe that if they can dominate this industry then they will have achieved their goals. They do this by sticking to what they have always done: they do not have advertisements, they have their low monthly fee, and their few original shows. Their strategy is to quickly expand into all aspects that are possible, while remaining profitable globally.

This paper examines and analyzes the marketing aspect of Netflix Inc. To develop a clear idea of the entertainment industry, this paper explores the background of Netflix Inc. and the present market conditions of its competitors. This paper finds that Netflix Inc. is the fastest growing online entertainment platform in the market. However, due to the nature of the industry it has many threats and risks. After analyzing Netflix’s marketing reality and its SWOT, I gave some recommendations on how Netflix can improve its position in the market.

Netflix employs a subscription-based business model and subscribers can chose from a variety of subscription plans. The business model consists of two parts; the DVD-by-Mail option, and the streaming option, which launched in January 2007. Both options were bundled together until July 2011 when Reed Hastings announced the separation of the two services. Before the announcement Netflix recorded tremendous financial results, which increased significantly during 2010 and the first half of 2011. The number of domestic subscribers surged as well. However, the announcement of new pricing plans created negative consumer and investor reactions. As a

In 2005 all the promoting and advertising paid off when Netflix had over 4.5 million streaming shows, movies and documentaries. Netflix outdid Blockbuster’s attempts to stream online. Hasting’s company did not just stop there. It continued growing until they eventually had shows exclusively on Netflix. Those original shows have even won several Emmys. House of Cards, for example, has won a total of 13 awards and has been nominated for over 50! In 2010 Netflix had almost four times