Netflix Is The World's Largest Online Dvd Movie Rental Service

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Introduction Reed Hasting and Marc Randolph were veteran entrepreneurs and founders of Netflix in Scotts Valley, California in 1977. They offered DVD for selling and renting over the internet. In reference to Suite101 business profile, “Netflix’s mission is to transform the way people access and view the movies they love and they focus on value, convenience and selection” (Choudhary, 2010). Netflix subscribers who pay $19.95 for unlimited rent are more than one million. These subscribers must rent 3 DVD at one time. Netflix is the world 's largest online DVD movie rental service offering more than 26,000,000 members access to more than 100,000 titles. Netflix main strategy was to do better than the video shops that carried DVDs, and renting them as first come first serve. Netflix decided to ship the disc to customers since they were small size and light weight, very cheap to post them. The firm carried out a trial with over 200 dispatching packages before they realized a disc would be safely posted with a cost of a single first-class stamp, enclosed with a return mailer stamped. NetFlix.com guaranteed to effectively have all titles in stock, with reasonably rapid delivery offered through the U.S. Postal Service. They pledged to purchase more than 1,000 copies of new releases which could be kept in advance for postage the day they were made available in stores. Steaming devices used for the Netflix are Wii, Xbox, Play Station

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