Netflix Is The World's Leading Internet

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix provide streaming service with monthly plan that is only provided by Netflix. Customers can watch movies on demand through several electronic devices such as Play station 3, Xbox 360, coming up

Netflix, an internet television network that is revolutionizing the way we watch TV series and movies without having to leave the comfort of our couch has over 50 million subscribers in more than 40 countries.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Netflix is an entertainment company that specializes in streaming media and online video-on-demand. Over the years, it has grown to include film and television production and other distribution services. Its business model has changed, and so has its overall production cost grown to keep up with the increased market share. As a result, its current position in the market has made it more exposed to competition from other firms, which is why it needs to develop new strategies to remain profitable. Netflix has grown over the past years despite competition and its unprofitability (Helft, 2007). Therefore, to understand its success, it is important provide a microeconomic analysis of Netflix, its history, its products, and the market.

Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.

As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry.

Netflix previously had a plan in which it included both online streaming, as well as unlimited DVDs by mail, 4 out at a time, for $9.99 a month (Gregory, 2011). However, in July of 2011, CEO, Reed Hastings, announced that they were going to separate the online and DVDs plan and charge

To understand Netflix’s positioning in the home video industry - offering of movies in the comfort of the home - it is useful to employ Porter’s 5 forces framework to identify the gap they are filling and their strengths and weaknesses.

Netflix has an established business model in a rapidly-growing industry that brands it a market leader in online media content distribution. By being the first considerably competitive company to offer streaming movie services, they have significantly leveraged their first mover advantage in this market segment. Netflix’s strong financial health gives it the flexibility to follow opportunities in nearly any aspect of the entertainment provider industry. Its latest project, original television programming, were all paid easily with the $1.2 billion in cash reserves. Its strong cash flow also confirms that the company is in no danger financially, and as long as its strategy remains competitive, the company has the cash to experiment and innovate.

Netflix Inc. is in the entertainment market, which is a part of a larger video, film

Netflix‘s business model and strategy compare closely to its key rivals. Although, Netflix won a patent that covered much of its business model and could be used to help stifle competition in the future (Thompson C-33) . Netflix has a team of executives that manage only the on-line DVD rental enterprise. They are well established and use a very sophisticated software program thereby making movie selection easy and fun. In my analysis, Blockbuster has many retail stores to contend with and many other facets of a business enterprise, thereby not having a unique team of individuals solely dedicated to the on-line DVD rental business. Wal-Mart would be Netflix’s greatest fear due to the enormous capital available and expertise that could be employed, yet Wal-Mart continues to lag behind Netflix. Wal-Mart’s online software needs a lot of debugging, whereas Netflix had already spent several years debugging its software (Thompson C-37).

Netflix is a global provider of streaming movies and TV series. Netflix was founded in 1997 by Reed Hastings and Marc Dolph. It started out as a DVD-by-mail service in America in 1998, and in 2007 began streaming. Over the years the company has become very popular. Netflix has many effects on American culture that we don't realize.

First of all, it offers a “prepaid subscription service” that allows customers to simply subscribe and pay a fixed fee per month. This gives the customer the ability to rent unlimited movies, something never heard of in this industry. In addition, customers are also worry-free about returning movies late since Netflix did away with all late fees. It must also be stated that in contrast to other companies that offer subscription based services, Netflix has made it relatively easy to unsubscribe from the packet or service the customer has selected. One may think this is a poorly thought idea, but it has helped customers return. These returning customers are satisfied and

In many ways, Netflix is an amazing company to analyze. By being disruptive, the company has changed drastically the disc rental business and the streaming industry. In addition, the ecommerce business model Netflix has developed was one of a kind, focusing mainly on the consumer’s needs and experience. Now, it might seem obvious that ecommerce marketers should focus on these aspects but at the time it was a first.