Netflix Situational Analysis Paper

The downturn of the economy has taken away many peoples disposable income and Netflix’s limited online library may have caused customers to question if it was worth it or not.

Movie is common entertainment over the world, so Netflix has an opportunity to challenge abroad by online service platform.

Sports enthusiasts provide the target market for ESPN within the sports entertainment industry. The specific target market segment we will target for ESPN’s streaming service is busy individuals who want to keep up with sports but are unable to do so because of time constraints. The entire target market may include individuals who lack adequate access to ESPN outlets, such as “cord-cutters”. However, we will be focusing exclusively on young male individuals who are unable to fulfill their sports entertainment viewing needs due to busy schedules and a lack of time. This target market segment

In the first circle, the analysis includes what the Netflix team feels its customer base would consider to be the most important things that the Netflix product provides or offers. Netflix is able to offer its customers the ability to either rent DVD’s through a mail service or watch television episodes or movies through a streaming download on devices that can connect to the intranet. Examples of these devices are computers, newer televisions, x-box game set, PS-3 game set, I-pads, I-phones, Windows and Android cell phones or tablets (Pearce II et al, 2015).

Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.

Another characteristic or segmentation is related to the family life cycle stage of the end-users. This describes which kind of household would be targeted upon by a company like Netflix. The stages that are targeted have a relationship with the age characteristic. The users of Netflix are most likely to be either a starting family with or without children or a full grown family with older children.

“Netflix growth strategy entails making the best product and the best consumer experience even better. Lead the expansion

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

In Netflix’s own description of its vision for sustainable long-term future, the company describes a few critical elements necessary for growth [Netflix.com]. Its vision encompass the evolution of internet TV, replacement of “linear TV” by the internet TV, development of interactive applications, and enhancement of streaming capability to virtual limitless access capability.

1. Continue building strong partnerships with other providers – the company should continue partnering up with other providers preferably the multichannel television providers such as HBO and Starz in order to increase their selection of streaming titles. This will definitely help the company not only gain but also attract more customers or consumers and therefore increase market share. This would help lower the churn rate and help expand their subscriber base. Streaming titles can also be increased and improved if the company decides to partner up with these other multichannel providers. Based on research carried out in researching about Netflix it is being understood that Netflix is in partnership with multiple other companies or television providers. Due to all of these partnerships being formed the members or frequent customers are now being able to enjoy the benefits of watching these TV episodes, shows and also movies which are made possible to be streamed to their computers and televisions via the use of Netflix ready devices. In the case of Netflix partnering up with TV provider STARZ, for example, it is obvious that Netflix formed the partnership with STARZ entertainment LLC a movie service provider to make movies from STARZ play available for instant streaming at Netflix ( Netflix Inc 2013). If Netflix continues to work well with these providers the partnerships would be a good relationship which would be beneficial to both

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their

Netflix, an addictive media streaming concept born in August of 1997, has revolutionized the way in which we view films and television series. The appealing and amusing service wholly encompasses a wide range of aspects such as its own plethora of original series, video-on-demand titles, rentable DVDs, and even offers its users the ability to watch and live stream content from anywhere they please. Starting at merely $7.99 a month, the streaming service is affordable, accessible, and an overall satisfactory form of entertainment that has expanded worldwide and is continuing to reach a vast majority, all while impacting society is a multitude of negative and positive ways.

Large catalogue of diverse shows and movies – Netflix has a vast collection of international shows and movies that other competitors in the market do not have.

For netflix's business portfolio they outline that their main area of focus are online DVD rentals via online streaming (Netflix ,2010). It is clear from this that netflix have outlined that they aim to provide a service that they hope many people across a broad market will be able to use. With this in mind they would be able to generate a large revenue. Netflix is operated on the basis that you pay a monthly subscription and in

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”