Netflix Social Media Analysis Paper

Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix, an internet television network that is revolutionizing the way we watch TV series and movies without having to leave the comfort of our couch has over 50 million subscribers in more than 40 countries.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Netflix grew its customer base through advertisements, sales promotions, marketing alliances, direct marketing, and public relations. Advertising campaigns used not only traditional media platforms like television, but also innovative Internet forms of media. Affiliate networks directed customers to “www.netflix.com” by simply allowing

These days, technologies changed the world in several aspects. In the entertainment business, the digital technologies have influenced the people to have a preference on home movies over cinemas. A streaming video content over the internet continues to grow in popularity with consumers because of many reasons such as high speed internet, interesting video content, and convenient streaming device. And the most well - known streaming service that has a large number of user in this decade is Netflix, an American entertainment company that was founded in 1997 by Reed Hastings and Marc Randolph. According to the statistics from recode.net, Netflix now has nearly 118 million users globally.In Thailand, there are two popular streaming service which

Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified

In the first circle, the analysis includes what the Netflix team feels its customer base would consider to be the most important things that the Netflix product provides or offers. Netflix is able to offer its customers the ability to either rent DVD’s through a mail service or watch television episodes or movies through a streaming download on devices that can connect to the intranet. Examples of these devices are computers, newer televisions, x-box game set, PS-3 game set, I-pads, I-phones, Windows and Android cell phones or tablets (Pearce II et al, 2015).

Though Netflix’s services have always been available for a television, the release of new products such as the iPad or smartphone allowed consumers to watch “on the computer, tablet, or cell phone” (Dupont 2). Not only did these technologies help popularize streaming, according to Jeff Kagan, they placed the company in the hands of the consumer and allowed them to stream “when they want, where they want” (2). When delivering a product to a subscriber base with vastly different tastes, it is important that the main structure of the product attempts to give each customer the same experience. One of Netflix’s many attributes that sets them apart from their competitors is their “superior customer service, powerful recommendation engine, and great, habit-forming product” (Knee 4). Both of these aspects have helped to broaden the marketability of the product as well as ensure that their consumer base stays content and attached to their

as one of the fastest growing company in the market. In 2015 Netflix’s market value

“Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009).”

Netflix is a big topic of discussion on social media networks. It has also created the term “Netflix and Chill” which is used in many different ways. It has provided a way to watch TV online whether you're on a phone, tablet, or computer. It is also available on smart TVs. Netflix has made it’s own original series like House of Cards, Orange is the New Black, and the newest, Fuller House. Fuller House is a spinoff of Full House with most of the same cast members and some new. It was a very popular topic on the internet before it came out and now that it’s out it is too.

First of all, it offers a “prepaid subscription service” that allows customers to simply subscribe and pay a fixed fee per month. This gives the customer the ability to rent unlimited movies, something never heard of in this industry. In addition, customers are also worry-free about returning movies late since Netflix did away with all late fees. It must also be stated that in contrast to other companies that offer subscription based services, Netflix has made it relatively easy to unsubscribe from the packet or service the customer has selected. One may think this is a poorly thought idea, but it has helped customers return. These returning customers are satisfied and

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their

Starting off as a mail-only service in August of 1997, the service rapidly bloomed into an online, paid source for thousands of movies, series, and other TV shows. Although their streaming option is the most favored, Netflix still offers users the opportunity to order DVDs and other forms of tangible movies. All in all, Netflix holds a multitude of positive and negative effects on society, both which include instant accessibility, immediate forms of entertainment, binge-watching, and unproductivity. Lastly, Netflix may soon become an overwhelmingly large company that takes the television and video distribution industries by storm due to its growing popularity and its ability to be cheaper than regular cable