Netflix's Utilitarian And Kantian Approach

------------------------------------------------- EMS Consulting ------------------------------------------------- Strategic Plan Three-Year Plan: Staying Competitive in a Dynamic Market Emilee Anderson, Morgan Hall, Vincent Nelson GBA 490 – 003 Dr. Ron Dulek February 28, 2013 Table of Contents Executive Summary ……………………………………………………………………………. 3 Issues and Recommendations …………………………………………………………………. 3 Industry Overview ……………………………………………………………………………... 5 Company Overview ……………………………………………………………………………. 6 Exhibit 1 – Five Forces Model of Competition ……………………………………………….. 8 Exhibit 2 – Driving Forces …………………………………………………………………… 10 Exhibit 3 – Key Success Factors ……………………………………………………………... 11 Exhibit 4 – The downturn of the economy has taken away many peoples disposable income and Netflix’s limited online library may have caused customers to question if it was worth it or not.

Summary The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes.

Case 6 Netflix’s Business Model and Strategy in Renting Movies and TV Episodes 1. How strong are the competitive forces in the movie rental marketplace? Do a five-force analysis to support your answer. Currently the competitive forces in the movie rental marketplace are not very strong. There are not very many players seeking

“In huge numbers of cases, people are not aware that they Employees need to know that their ethical or unethical choices will have a direct impact on the success or failure of the company.

Adhering to its organizational mission, Netflix was able to, over a period of about a decade, force almost all of its competition out of the market. This was the culmination of meeting its set Goals. Netflix core values seemed to evoke a very negative response by the general public at large. Consumers found their ethical means of climbing the corporate ladder abhorrent. This was damaging to Netflix for a period of several years causing investors, consumers, stock holders and product distributors to refuse to continue a business relationship with them. The core strategy for Netflix was to grow their streaming subscription business both domestically and globally. Its stated goal was to continuously improve its customer experience, with a focus on expanding its accessibility of its streaming content, and striving to enhance its users interface. This has been met as to recent by the availability of devices that users can use in the home that will allow direct access to Netflix streaming content directly from Smart TV’s and DVD players. Netflix is continually expanding and extending its streaming service to include services to new streaming capable devices as they are offered on the market while working to do so within the parameters of its consolidated net income and operating segment contribution profit targets. (Netflix) Netflix claims honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and

Ethics: Corruption An individual’s personal beliefs and moral values are just as significant to any organization as what goes into running a company. Ethics are what we live by from day-to-day, but the concern for most union

NETFLIX: CASE STUDY ANALYSIS Kevin Graham Capstone Project Minot State University July 27, 2015 Table of Contents Synopsis/Executive Summary…………………………………………………………………….3 Purpose of the Case Study………………………………………………………………………...3 Field of Research………………………………………………………………………………….4 The Netflix Business Model………………………………………………………………………5 Theoretical Framework: Porter’s Five Competitive Forces……………………………………...6 Issues and Summary Findings…………………………………………………………………….7 SWOT Analysis…………………………………………………………………………………...8 Porter’s Five Forces and Netflix…………………………………………………………………15 Major Problem Summary………………………………………………………………………...21 Alternative Problems to Face Solutions………………………………………………………….22 Conclusions………………………………………………………………………………………29 Recommendations………………………………………………………………………………..30 Implementation…………………………………………………………………………………..32 Weakness of the Case Study……………………………………………………………………..37 Appendix 1……………………………………………………………………………………….38 Appendix 2………………….……………………………………………………………………39 Appendix 3..……………………………………………………………………………………...40 References………………………………………………………………………………………..42 NETFLIX: CASE STUDY ANALYSIS Synopsis/Executive Summary Purpose of the Case Study Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Abstract The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the

| | | 9/18/2009 | | 1 1 3 3 6 7 Table of Contents 1. Netflix Strategic Analysis 2. Netflix vs. Blockbuster: Comparative assessment of strategic differences 3. Netflix Competitive Advantage 3.1 Home video industry - Positioning Perspective 3.2 VRIO Perspective 4. Video On Demand (VOD) – Strategic Advantage i 1. Netflix Strategic Analysis Netflix, 2 Blockbuster was too confident in their brand and their reach that failed to see the threat from the online rental business, meanwhile Netflix took advantage of their slow entrance to build a market and leverage on growing technology (DVD) that took off really quickly.

Chapter 4: "Netflix: Entering a Brave New World" Q 1. Some of Netflix’s capabilities and core competencies are mentioned in the case. Go to the firm’s Web site (http://www.netflix.com) and use other information sources as well to see if you can identify additional capabilities and core competencies. Do you think the

Netflix Case Study The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the DVD provided a opportunity for

At a time when many companies experience a difficult economic situation, they have to cut costs by laying off workers, and worse if your employees decided to leave for other competitors. Losing a talented worker is costly and to replace your top employee’s knowledge, experience and customer relationships is not something as simple as ones might think. So why do good employees quit? Even with high wages or great benefit, employees can still depart from the company if they do not get along well with their managers. So in order to keep good employees on board, the managers play an important role in knowing and matching their workers’ needs. In what follows, I going to analyze the case study: “Why are we losing all our good people?” which is about a fictional firm called “Sambian Partners”; what's really the reasons that is driving talented people out of the company and offering some solution to help Sambian stop the talent drain.

Netflix, Inc. “Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009).” Netflix exhibits dominant economic characteristics in the online movie rental business. They enjoy strong market size and growth rate when compared to rivalry competition. The number of rivalries are increasing,

Executive Summary: Today, employees can be considered as the greatest strength of the company. They are the ones who help build the reputation of the company, it is their job to ensure the success of the business, which is why it is very important to keep them satisfied. A recent statistic

 Ethics in International Business Abstract International business ethics challenges the corporate world to deal with questions of what to do in situations where ethical standards come into conflict as a result of the different cultural practices in the nation. Since, there is this dilemma that has progressively troubled the large multinational corporations,