Networking Strategies

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Learning Objectives 1) Introduction 2) Define networking 3) Explain different types of networks 4) Examine why it’s important to network 5) Discuss different strategies of networking.
Today, people network by joining clubs, going to lunch with friends, attending conferences, joining industry associations, and going to alumni dinners and reunions; others network with church members, school buddies, and community organizations. But what do these activities help them achieve in return for their time and effort? Are they worth the investment? In other words, is there a right and a wrong way to network?
Essential Questions to Ask as You Network • Do you know of anyone who might
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Networking may not come easy to a lot of people. It involves meeting, conversing, and talking business with people, and for some it can be an uncomfortable situation. Since networking is extremely important, though, the best thing to do is take it one step at a time. If the thought of being around too many people scares you, try to arrive at a networking event a little early so that there are less people there. You can also consider taking a colleague with you to break the ice and for support. Like with most things, the more networking you do and open yourself up, the easier it should get.

Online business networking:

Businesses are increasingly using business social networks as a means of growing their circle of business contacts and promoting themselves and their business online. In general these business networking tools allow business professionals to build up their circle of business partners trusted to do business with. By connecting these business partners the business networking tools allow individuals to search for certain business people within their network. Through introductions, the members of these tools then can get in contact with new prospective business partners. Since businesses are expanding globally, social networks make it easier to keep in touch with other business contacts around the business world.
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