Networks, Telecommunications, and Wireless Computing Making Business Decisions 1: M-Coupons

2673 Words11 Pages
Anthony McKenzie
CIS 500 Information Systems for Decision Making
Part 2
Prof Vincent Ossisek

Part 3: Networks, Telecommunications, and Wireless Computing Making Business Decisions 1: M-Coupons

The purpose of this paper is to discuss how technology can help the Broadway Café to strive in this technological society. During the years, technology has made some miraculous technological contributions to society. Currently, the latest technological breakthrough that has been introduced to this country is called mobile couponing. Mobile couponing is a computer generated paperless coupon that is forwarded to individuals through a technological device (What is mobile couponing, n.d.).
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Once all this information has collected they will then sit down and review their notes, and will make a determination to see if these customers are actually prepared for their next campaign (Brassington, 2010). Part 4 Customer Relationship Management For most business owners, they would all be in agreement and say that the connection they have with their customers is very important to them because it decides if the business is going to be a great success, or if the business is going to take a nose-dive. As a result, of an increase in customer standards and financial difficulties most firms no matter how big they are, they are taking a second look and thinking about how technology can help them to develop healthier and stronger relationships, and how to capitalize on their business. The best way to handle this situation is to choose a good customer relationship management system this can help a business they can become more efficient while maximizing their productivity. However, CRM systems could only be used by enterprise organizations; that has all changed this system is now being used as an influential factor when determining how well an organization will do (Saab, 2011). Customer relationship management is a computerized technological program that is designed to collect information about

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