Never Eat Alone

1360 WordsApr 17, 20136 Pages
NeCaroline Madden Prep for Profession Jonathan Flom 18 March 2013 Never Eat Alone Never Eat Alone by Keith Ferrazzi is extremely applicable to the performing arts business. The book emphasizes on the importance of knowing your own brand, connecting with others, and relating to others on a human level. To be in the acting business, you need to know the package you are going to present yourself with, you need to be able to work well with others, and in the audition room make a human connection, since theatre is all about the emotions and complexities of being human. The author says, “Business is a human enterprise, driven and determined by people.” Those you audition for are just peopling too, looking for a person that they can…show more content…
“A successful brand, then, is the promise and guarantee of a mind-shattering experience each and every time” Again, Ferrazzi insists on the importance of remaining consistent. If your brand is “city smart country heart” bring that every time. “Your relationships with others are your finest, most credible expression of who you are and what you have to offer. Nothing else compares.” Reputation is everything in the business. The acting world is small. Someone that knows someone could find out about your reputation if it was bad, thus preventing you getting a job. You should never burn bridges. When quitting or breaking a contract, go through the right steps so you are not remembered for breaking your promises without warning. You never want someone remembering you for the wrong reasons. If you are unhappy with the management, or maybe the director, do not complain in front of other actors. Save it for home. The relationships that you make with other theatre artists are incredibly important. You want people to refer to you in good spirits, you never want to potentially lose a job because you had a negative attitude towards someone one time. “Before I meet with any people, I research who they are and what their business is.” Research the theatre company or person you are auditioning for. Find out what parts they are looking for, what season they are doing. Cater your package or even your resume to them. If you are auditioning for a Shakespeare

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