New Balance, An American Footwear Manufacturer Based

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New Balance is an American footwear manufacturer based in Boston, Massachusetts. The company was founded in 1906 by a 33 year old waiter named William J. Riley began building arch supports to ease pain for people who spent all day on their feet like him. His shoes became successful after he designed his first running shoe for a Boston running club, known as the Boston Brown Bag Harriers. In 1972, James Davis purchased New Balance after trying on the shoes himself and realizing the potential for the company. James is the current owner of the company together with his wife Anne (Veleva, 2009, p. 2). Sports shoes still remains the focus of New Balance and the company has experienced remarkable growth over last 40 years. It especially had…show more content…
This was knows as Corporate social responsibility (CSR). World business council for sustainable development defines CSR as the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large ("Corporate social responsibility," n.d.). New Balance also faced new challenges in terms of CSR as the company acquired new brands and moved to become a global footwear brand. Realizing the changing operating environment for business, New Balance engaged The Boston College Center for Corporate Citizenship (BCCCC), an independent and credible research organization, to conduct an assessment and provide recommendations for developing an aligned CSR strategy to the Responsible Leadership Steering Committee and senior leadership ((Veleva, 2009, p.1). New Balance used Corporate Citizenship Management Framework (CCMF) to assess its current understand, performance, and organizational readiness in CSR. CCMF was devolved to help companies better understand and mange corporate as an integrated part of business. It involves around assessing and managing business practices in four interrelated domains of overall governance, product and services, operations and community support (Veleva, 2009, p.7). Overall governance address how a company’s core values, mission, vision and governance structures support or prevent
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