New Belgium Brand Analysis

Decent Essays
As New Belgium’s distribution continues to expand away from its Colorado based culture, preserving the quality of its brand is key, when making its branding and messaging resonate with consumers in different parts of the country. In certain regions, breweries are widely recognized and accepted; however, in some regions, different variables play a vital role in the decision. The largest geographic concentrations of craft breweries are located in the Pacific Northwest, Northeast, the Great Lakes, and the Mountain West (Reid & Gatrell, 2015, p. 6). Religious beliefs are deemed the reason breweries are not widely accepted in the southern region, which would pose a major obstacle if the New Belgium Brewery (NBB) attempted to expand in the South
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