New Belgium Brewing: A Case Study

In 1844, the Empire Brewery was founded by Jacob Best and his sons in Milwaukee, WI. In 1860, Jacob’s son Phillip took over and renamed the brewery the Phillip Best Company. Phillip’s daughter, Maria married a steamship captain, Frederick Pabst. Captain Pabst sold his shipping interest and bought a partnership stake in the brewery. In 1872, Captain Pabst became President of the company. In 1889, he renamed the business the Pabst Brewing Company.

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

Consumer demand for robust ale was not being fulfilled with the current beers on the market. In 1991 Jeff Lebesch and his wife Kim started the company out of their basement. They focused on the rich flavor and unique concept. Their focus on social and environmental responsibility has set them apart from brewing companies on the market. Jeff and his wife wanted to promote a product while being innovative and socially responsible. They designed their core values and mission statement while hiking in a national park (Ferrell, 2010). In addition they wanted to promote the brand and corporate citizenship (Ferrell, 2010). Although the product is alcohol they encourage consumers to be responsible. Also, they have sponsored events, dinners and philanthropic causes to help gain consumer loyalty. In 2013, USA named NBB as 6 out of 15 best brewing companies (Franklin, 2013). Also, the company has increased is competitive advantage with is stance on environmental conscience brewing. They were the first brewery to utilize wind power generator, even with an increase cost of .025 per kilowatt (Asher, Bidner and Greene, 2003). Also, they utilize light tunnels, windows and recycled steam to reduce their carbon footprint (Gorski, 2013). In 2002 NBB participated in the LEED-EB pilot program (Ferrell, 2010). Furthermore, the company donates $1 for every barrel of beer sold to each of the 26 states territories and distributed $700,000 in 2012 (What we are about, 2013). Despite

The Coors brewing industry had many ups and downs throughout its history dating back to its start in 1873 (Adolf Coors in the Brewing Industry). There were times of great growth and expansion that would get interrupted by numerous different setbacks. Some were small and some led to extreme changes. It sounds similar to any type of business. However, the different generations of the Coors family seemed to find ways to usually compete with their competitors and maintain the success of the company. It was also very challenging. Different changes had to be made for each new obstacle that came their way. Over a century has gone by since its start in Golden, Colorado, and the business seems to still be available in stores around the world

According to my opinion, Ms. Applebee should not consider the collaboration with the local microbrewery because they publicly denounced that prevention programs are ineffective and unnecessary in the past and they are not reliable and responsible for prevention programs. Even though the Safe Communities Coalition has lack funds it may have a good reputation since it is working with the prevention programs which will be helpful for society, if this company makes a collaboration with this local micro brewery there is a chance of losing the reputation and this may end with negative effect in society because people may think that this company is not trustworthy and

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Stack is a newly established craft brewery located in Sudbury, Ontario. It’s the only brewery plant within the two hours’ drive from Sudbury. With only half a year of operation, Stack had received numerous positive feedbacks through selling their beer to 4 popular local establishment located downtown. Given the positive media article, Stack had developed a bunch of loyal customer. Also, a government grant of $125,000 was given to Stack based on growth and job creation potential. This will help increase the production capacity by 500%, necessitating the development of additional distribution and marketing communication strategy.

Uptown Brewery is to be upheld by several state regulations. To qualify as a brewery, you must complete and submit to TTB (Tobacco Tax and Trade Bureau) the appropriate forms along with any other required documentation. TTB will then complete the screening and processing within two months of receipt of a completed Brewers Notice packet. If Uptown Brewery was to engage in business of importing alcoholic beverages overseas, they must apply to the Federal Alcohol Administration Act (FAA Act). According to Alcohol and Tobacco Tax and Trade Bureau, “To obtain an Importer’s Permit, the importer must file an "Application for Basic Permit under the Federal Alcohol Administration Act" on TTB F 5100.24 (PDF) with TTB’s National Revenue Center (NRC). The process may be done electronically, through Permits Online, or by submitting a paper copy of the form.” To obtain the

I read your case and I know that Cismontane Brewing Co. in California there is home to more than 400 craft brewers. Every gallon of beer breweries uses an average of 4 to 7 gallons of water, so have been a drought for four years now and that will increase the productivity of your company. You asked me for advice to product your company. Based on your case I suggestions some solution hope to help you to save your business.

The craft beer movement is here to stay and one of the biggest players in the market is Boston Beer Company. This company is most notably known for their flagship beer Samuel Adams Boston Lager. They are also producing over 60 different styles of beer including cider and malt beverages making them the second largest craft brewery in the United States. Boston Beer Company was founded in 1984 by Jim Koch who is still the current owner and head brew master. He can be seen in all of the iconic commercials brewing beer the same way he has over 30 years ago. Boston Beer Company is considered to be in the craft beer segment of the overall beer market because they produce less than 6 million barrels per year, they are

Deutsche Brauerei is a brewing company that produces two different kinds of beer, dark and light. The brewery is located in a small village just outside of Munich, Germany. Their brewing techniques have consistently won several quality awards over the years. Deutsche was founded in 1737 by Gustav Schweitzer, whose picture is printed on the label of each bottle of beer that Deutsche sells. The company has been in the family for 12 generations and currently is collectively owned by 16 aunts, uncles, and cousins of the Schweitzer family.

Finally, the large brewers were increasingly successful by creating another point of differentiation. They attracted more consumers as the big brewers had the capacity to package beers in different sizes and therefore also appeal to consumers who drank beer in small amounts or slowly as well as packaged in different numbers to cater to the growing population of drinkers who consumed at home.

New Belgium Brewing Company started out with a simple bicycling through Belgium which also happens to be the home of some of the world’s finest ales. An American electrical engineer named Jeff Lebesch cruised around

Television is a platform that is highly influential as it reaches out to the mass and allows Tiger Beer to do profile targeting by selecting the specific time slots to run their commercials when most of their targeted audience are viewing. Television as an advertising tool has strong visual representation. According to statistics, 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. (MediaPost, 2013) In commemoration of Singapore’s 50th birthday (SG50), Tiger Beer’s latest campaign did by advertising agency BBDO Singapore has released the first Tiger Beer can from 1965 which was the same year Singapore gained independence.

impact of the decision on the cost structures and the resultant margins for each of the