New Belgium Brewing Case Analysis Essay

This case is about Amsterdam Brewery, which produced over 20 different craft brews, each with its own brand name. Jeff Carefoote was the owner and president of Amsterdam Brewery wanted to decide on promotional strategies that would increase its profitability and grow company’s brand. The company was also experiencing operational capacity issues due to continuously increasing demands. As a result, Carefoote had decided to invest in capital expansion to increase Amsterdam’s brewing capacity. Several problems were created like The Ontario Craft Brewers Organisation didn’t promote craft breweries because its laws were not supportive for craft breweries. After that, in order to increase brewing capacity, Amsterdam moved operations to midtown Toronto and the high capital costs for expansion made Carefoote hesitate. Moreover, the brewing time was also connected to the beer’s retail selling price because some beers required more complex processes that resulted in higher costs and higher selling prices.

The following is an analysis of the case, Greaves Brewery: Bottle Replenishment. It details the growing beer operation of Greaves Brewery located in the Caribbean island of Trinidad. The purchasing manager for the company, Alex Benson, is uncertain about how many bottles to order from the company’s German glass supplier. His decision is complicated by the possibility of a new bottle design being introduced that would compromise his existing inventory of bottles. Additionally, he is faced with storage limitations and erratic sales, all of which are impacting his decision. He is also concerned about over ordering to avoid issues from an off year, impact from

The Tennessee Department of Corrections is a department that is built on a rank and file model that allows for the flow of leadership to work in two directions from top to bottom and from the bottom to the top (Tornblom, 2017). We can see in this type of organization that the Courageous Follower model can have a significant impact on the day to day operations of this team because of the large number of both followers and leaders and each member of each group having their type of work ethics and work skills (personal communication, October 21, 2017). When each employee can be confident in their working ability and working environment, they can allow those that they work for to place trust in them as well as the leaders being able to place trust

In the late 19th century, the wave of imperialism touched the shores of Taiwan. The island became a colony of Japan and remained under Japanese rule for 50 years, during which time it evolved from a traditional society into a modern society. At the end of World War II in 1945, Taiwan was liberated from colonial rule. Since then, the island has experienced an economic miracle and introduced political democracy achievements that have attracted the world's attention.

Therefore, if NBB can’t maintain customer intimacy and social responsibility, enlarging the business could be bad decision. Customers will be disappointed if NBB doesn’t do it like before. Then preference of customers to NBB will be rapidly fall down.

1. Their current customer segment is a demographic that is aging rapidly, you can expect a shrink in sales.

Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s

Therefore, it really needed a strong product that responded the market’s needs and wants so that the product could speak itself in order to survive the keen competition.

Boston Beer’s strategy is primarily focused on growth through differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors, a market driven approach, and a very efficient contract brewing strategy.

But as the company grows, they will have to let go of this structure and culture. Even Peter wonders if this structure is suitable if the company will grow in the future. SOLUTION: By growing as a corporation in the future, the company should and will hire more and more employees, and as the personnel increases in number, the organizational structure and the culture will change.

Based in St. Louis, Missouri, Anheuser-Busch is the leading American brewer. The company is one of the largest theme park operators in the United States, a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. Our diverse background also includes malt production, rice milling, real estate development, turf farming, label printing and transportation services.

"Cooley Distillery: The Independent Spirit of Ireland" is a "David and Goliath" case surrounding Cooley Distillery, which is the only independently owned Irish whiskey distiller in the world. Located in Ireland, the company has managed to survive strong competition in the oligopolistic category of Irish whiskey in the global spirits industry for 25 years. The non-listed public company has remained a niche player despite gaining a staggering reputation for quality and innovation in its offerings. One of the biggest problems faced by the company is that in all these years, Cooley Distillery has never managed to pay any dividends to its 290 shareholders and John Teeling, the founder and chairman

Hirotaro Higuchi, became CEO of Asahi Breweries in 1986. His primary focus was to increase profit by incorporating a top down, decision- making management approach. Through efforts of enhancing the company’s functionally, Higuchi was prepared to disburse the necessary

Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales.

Temperatures are reaching a new high, snow and rainfall patterns are shifting, and more extreme climate events, such as drought, flooding, are taking place. It is not a forecast anymore; greenhouse gases are intensifying the global warming. In 2013, 81.2% of the energy consumption in the world are produced by fossil fuel (International Energy Agency). Could you imagine how much greenhouse gases are produced? Ever since 1980s, scientist has found that the emission of the greenhouse gases is the major factor contributes to the global warming, which intensify the climate change that the human civilization may collapse one day. In the book This Changes Everything: Capitalism vs. the Climate, the author Naomi Klein describes that we are headed toward a catastrophic levels of warming. She suggests that the solution to climate change, in short, is to fight for a change in the economic model of capitalism and move towards a low-carbon economy. Making this adjustments will affect every aspects of our life--from how the energy generate, what we consume, and the technologies we use. “Change of this magnitude creates risks but also opportunities. There will be both winners and losers as the world moves towards a low-carbon economy (**).” One of the important aspects which many people care about is the impact of climate change policy on employment. Does the movement improve the employment? Klein suggests that climate change policy has a huge