Essay on New Belgium Brewing Case Study

In 1844, the Empire Brewery was founded by Jacob Best and his sons in Milwaukee, WI. In 1860, Jacob’s son Phillip took over and renamed the brewery the Phillip Best Company. Phillip’s daughter, Maria married a steamship captain, Frederick Pabst. Captain Pabst sold his shipping interest and bought a partnership stake in the brewery. In 1872, Captain Pabst became President of the company. In 1889, he renamed the business the Pabst Brewing Company.

Employees would be given successive stock options to promote their care for the company without feeling as though they are being forced to stay with the organization. This set up of granting stock options would also help to encourage performance of employees to lead to both the short and long term success of the firm.

Folly is an English word that has an amalgam of definitions. In the New Belgium Beer’s context of “folly,” I believe it is used in playful sorts. While Merriam Webster’s initial definition of folly is the lack of good sense or judement, a foolish act or idea (Folly, n.d.), folly actually reminds me once of a sermon I heard. Reverend Dana Worsnop, spoke positively of folly in a sermon titled “following your folly.” Reverend Worsnop discusses you have to follow your folly, in terms of knowing we as individuals can not control everything, life can be tough, and so sometimes we have to turn things on their head a bit; furthermore, taking an event or something serious or painful and lightening it up (2013, p.2). Basically Reverend Worsnop advises

The New Belgium Brewing Company began in a basement, but grew rapidly. In the Beginning they went to beer fests and handed out free samples to get their name out. The New Belgium Brewing Company wanted consumers to engage in contests so they could build a fan base. They had it where consumers could pitch their “Beerdream.” This is when The New Belgium Brewing Company came up with the catch phrase, “What’s your folly?” (Ferrell & Hartline, p.362). As the company expanded, they wanted a more formalized look. With that, several people thought that the word “folly” had too much of a negative connotation for such as high quality beer. On the other hand, the others thought that folly is old enough to give it a new definition since most people do

If I were asked by NBB’s management to create a new television ad to coincide with the opening of its new brewing facility in Asheville, NC, I would think of things that New Belgium is known for. I would start off by showing the consumer what NBB is known for and that is being an environment friendly organization. My vision of the commercial should include the fleet of trucks NBB uses. New Belgium has a fleet of four delivery trucks and eight passenger vehicles, including two hybrid trucks, two Nissan Leaf EVs, and five Toyota Prius hybrids because the move toward using no- to low-emission vehicles is part of the company’s environmental commitment (Kelley, 2014). Second, I would show some of the features of the new facility in Ashville. Letting

Obviously the high salary attracts numerous outstanding talents to join the company. The direct impact is to highly irritate the employees’ motivation. Besides, the employee stock ownership system has fundamentally changed the relationship between employers and employees from the simple employment relationship to collaboration. The change enhances the belonging of employees to the company and ensures the excellent communication, which helps employees understand how they can support the employers.

Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in

NBB try to reduce negative impact on environment by using cost-efficient energy-saving alternatives. NBB invests in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also used a steam condenser that captures and reuses hot water used for boiling barley and hops in the production process to start the next brew. The steam is redirected to heat the floor tiles and de-ice the loading docks in cold weather. NBB also purchased an energy efficient brew kettle that

The company chosen to evaluate is New Belgium Brewery Company (NBBC) headquartered in Fort Collins, Colorado. NBBC was built upon core values and beliefs of environmental stewardship; social responsibility and a culture that gives back to the community, Mother Earth and their employees. As stated on the companies website, NBBC’s mission statement is “To manifest our love and talent by crafting our customers’ favorite brands and proving business can be a force for good” ("New Belgium Brewing purpose statement," 2016, para. 4). Founders, Jeff Lebesch and Kim Jordan created a high involvement culture through creativity, diversity and innovation.

New Belgium Brewing or NBB is a brewing company that stands apart from the competition in many ways. Who would have thought that a brewing company would be thought as an example of how an ethical and socially responsible company should be ran? The other part that is a surprise to most is that it is a fairly small corporation. It is nowhere near the size of a giant like Anheuser-Busch. So why is New Belgium so adamant about being different and a step above the competition? That is the overall focus of this case study. The main three points that will be discussed throughout the paper are, what environmental issues does the New Belgium Brewing Company work to address, does NBB’s focus on social responsibility provide a key competitive advantage, and can the company really be a socially responsible organization even though it sells alcoholic beverages?

March 19th, 2016 forever changed the beer landscape for Jupiter, Florida. This was the first of what will be many bottle and/or can releases for one of the newest breweries to grace the South Florida horizon. A woman walking by asked me what the line was for. I proceeded to explain how Civil Society Brewing was having their first bottle release which in this case was in the form a 32oz crowler. 375 crowlers (3 per person) would, in fact, be released to fans who had come from as far away as Miami.

Finally, the large brewers were increasingly successful by creating another point of differentiation. They attracted more consumers as the big brewers had the capacity to package beers in different sizes and therefore also appeal to consumers who drank beer in small amounts or slowly as well as packaged in different numbers to cater to the growing population of drinkers who consumed at home.

The employees feel that they have greater responsibility and trust put on them, this can generate greater participation, commitment, and a better job performance.

Stock options provide a financial incentive to employees. If the company does well, then the employees benefit financially. Providing this benefit has the effect of the employee having a vested interest in how the company performs; therefore, the employee will work hard, do their best work, and stay

impact of the decision on the cost structures and the resultant margins for each of the