New Belgium Brewing: SWOT Analysis

Boston Beer Company Mission statement is to “seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker”

Moosehead Breweries Limited has a long history of brewing and selling good quality beer, which is also the oldest Canadian independent brewer for 150 years since 1867 located in Saint John, New Brunswick. Moosehead is currently the fourth largest brewery company across Canada, and it has one factory situated in Saint John, New Brunswick (Moosehead Breweries LTD).

Foods such as cheese included in the product will have to be chosen offering longer shelf lives;

I agree with you. Kroger has a very good profile of every customer, or most of the customers who are the ones that use the Kroger member card when we pay at the register. They know what you buy, when you buy, what brand etc. Also with the app they track you in a real time when you enter the store. That way they know what island is the most visited and how the customer move inside the store.

become the 5th largest brewer by volume worldwide. Many questions arise, however, and many challenges must be

Social perspective: The fundamental values of NBB have been positioned from the time when the brewery was founded. This has had positive social implications embedded into the towns and regions where they are situated. NBB had initiated, then continues to fund projects like feeding

As the popularity of the New Belgium Brewing Company grows, it is important for the company to remain focused on their original intent for the company. According to the text, a strategic focus is the overall goals or aspirations set out for the company that is used as a guide for the company as different marketing strategies are merged together (Ferrell and Hartline, 2014.) The strategic focus usually goes along with their competitive advantage Ferrell and Hartline, 2014.) This company has set high standards for themselves from the very start. As time goes on and the company grows the strategic focus can also change or evolve to meet the new needs and demands. This form of change is to deal with the different highs and lows that a company may run into throughout the time. It is important for New

IMG_4119: At the end of the day, traffic finally slowed down inside of the Hafer Café.

I would perform a SWOT analysis to know the dynamics of internal and external environment for a new brewery (Book). The strengths I will attain in the new brewery is more distribution to the nation. I will have a good foundation of leaders to promote the mission and our good quality beer. The new technology innovations for low cost material is one of New Belgium best resources. The weaknesses I will face is the product line of beers. My internal operation does not have a tall structure and not many coalitions in the new demographic. Starting off I will have a weak brand image compared to the one on the west coast.

The New Belgium Brewing Company needs to maintain focus on the company’s purpose in order to maintain consistent growth and a high level of excellence. In order to sustain growth, the New Belgium Company must continue to seek improvement in there ethical, social, and environmental standards. With increased competition from other beer companies, the company can remain competitive by entering new markets (Leonard, 2011). In addition, the company must continue to seek alternative energy sources for the operation of the breweries in order to improve environmental standards (Leonard, 2011). The company met approximately 15% of its energy needs by putting water waste into an anaerobic bacterial pool that converted it to energy to run the manufacturing

The latest Hoover’s market research and analysis indicate the coffee and tea are forecast to grow at an annual compounded rate of three percent. Keurig Green Mountain is the third largest manufacturer and distributor of coffee and coffee related products behind both Starbucks and Nestle. A survey conducted by the National Coffee Association confirms thirteen percent of people drink a single cup brewed coffee and accounts for $4.3 billion in sales (Oatman, 2014). To capture further market share and to rebound from a disappointing 2015, Keurig Green Mountain is considering expanding their operations into Ethiopia. This is a significant undertaking and one that comes with enormous risks. This paper explores the internal and external risks and opportunities of Keurig Green Mountain expanding into Ethiopia, the influence of microeconomic factors in the decision-making process, and the possible scenarios if projections fall short or exceed expectations.

Fermented beverages have played a part in every civilization. The evolution of fermentation by human hands has been a diverse one. From the first fermented beverage, mead, found in ancient Greek, Egyptian, and Sumerian records to today’s micro-brewed barley-based ales, fermented beverages have seen tremendous growth. Today, micro craft breweries are displacing the competition from big brewers in America (Kain n.p.). The number of craft breweries in America has more than doubled since 2011 due to ease of access to the equipment, and craft breweries are creating thousands of jobs, contributing millions of dollars to the U.S. economy, and providing enthusiasts with a wide variety of beers.

Budweiser dubbed “The King of Beer” has earned its place as one of the largest leading brands in the U.S. as well as being the largest brewer and is also, available in 85 countries. Anheuser-Busch known today as AB InBev, headquartered in Leuven, Belgium was created in 2008 with the mergers of three international breweries—Interbrew from Belgium, AmBev—from Brazil, and Anheuser-Busch—from the United States. With the recent purchase of SABMiller in October 2016, the company now owns an estimated thirty-percent of the global beer market and is now the leading beer company in the world. (Petruno, 2016)

The organization I have chosen to analyze is Ninkasi Brewing Company. “Back in 2005, neither Jamie Floyd nor Nikos Ridge knew exactly where their friendship would lead. What they did know was it would probably center around beer” (Ninkasi, n.d.). In 2006, brewing became a reality for these two friends as they made their first batch of Total Domination IPA inside a leased space within a German restaurant in Springfield, Oregon. Once the small brewery was established and equipped with a 15-barrel brew house, the two decided to name their

Keurig’s strategy continues to be differentiation. The company has managed to outperform its competitors by offering high-quality single-cup coffee brewers and a wide variety of coffee portion packs called K-Cups. Users of Keurig brewers can enjoy a cup of great tasting coffee, tea or hot cocoa every time. The cup of coffee is brewed in less than a minute, there is no need to grind coffee or use filters, and cleaning up is as easy as it gets. Keurig brewers use coffee portion packs called K-Cups. There are over 200 different blends and flavors available from 13 brands, including Newman’s Own, Tully’s, Celestial Seasonings, Bigelow, Emeril’s, and Caribou.