Essay on New Belgium Case Study

1713 Words Nov 4th, 2013 7 Pages
New Belgium Brewery

1) What environmental issues does the New Belgium Brewing Company work to address? How has NBB take strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

New Belgium Brewing Company strives to take an environment friendly approach to their manufacturing process and facility, focussing on reducing their carbon footprint and energy usage.

They were the first-ever American brewery to fully incorporate a wind turbine as a power source versus the burning of coal. Other approaches included the addition of a steam condenser to recycle hot water for use around other areas of the plant and sun tubes which utilize natural sunlight to light
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“Kindling social, environmental, and cultural change as a business role model” is their fourth belief. This excerpt shows the level of commitment they have for social responsibility. They want to make the world a better place and become a reference point for other companies so that they follow in their footsteps. The fact that they want to change social, environmental, and cultural norms is very powerful in our eyes. Many companies realize the problems with the world but few actually try to change them.

“Promoting beer culture and the responsible enjoyment of beer” is their third value. We also find this to be a very interesting belief. We take it as they would like to educate consumers on the history and craft of brewing beer. Providing knowledge and exposing consumers to different perceptions is socially responsible in our minds. Encouraging responsible enjoyment for beer is also very honorable. Alcoholism and over consumption is a major issue in the world, and is something that needs to be addressed. New Belgium would like to change that. It is a conflict of interest for them since over consumption means more revenue for breweries, yet they still want to change this. (All brewing company’s are required by law to “promote” responsible drinking, but we actually belief New Belgium has an issue with over consumption compared to other breweries.)

Its social responsible stance sounds great, but does it actually provide a

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