New Communications Technology And Its Impact On The World

Today, firms have to deal with a global marketplace; marketers have no other choice. Participation in global marketing has begun to shift from a mere “option” to an imperative. The world is becoming more homogeneous. Distinctions between national markets

International marketing – Ethnocentric Orientation In this kind of orientation a firm assumes that the process of home country is superior to the rest of the world. They consider that all markets are similar and assume that products and practices that succeed in home country will be successful anywhere. Multinational Marketing – Poly centric Orientation In this kind of orientation firm believe or assume that every country in which a company does business is unique. In order to succeed, they adopt the policy of applying business and marketing strategies differently in different countries. Global Marketing – Geocentric Orientation In this kind of orientation firms view the entire world as a potential market and attempt to develop integrated global strategies. A global company can

From consumer’s perspective, the motivation of their purchasing high-end products is complicated. According to the report of Mintel (Academic.mintel.com, 2013), which showed that the reason why a large number of customs have purchased luxury merchandise in UK. There were 44 percent of female interviewees and 48 percent of male interviewees bought high-end goods due to the good quality. In addition, 31 percent of men and 18 percent of women consider the sophisticated technique

Supplementary Material In each guideline, specific points must be adapted to reflect a company’s products and/or services. The decision as to the appropriateness of specific data and the depth of coverage depends on company objectives, product characteristics, and the country market. Some points in the guidelines are unimportant for some countries or some products and should be ignored. Preceding chapters of this book provide specific content suggestions for the topics in each

Success in world competition turns on efficiency in production, distribution, marketing, and management, and inevitably becomes focused on price. The most effective world competitors incorporate superior quality and reliability into their cost structures. They sell in all national markets the same kind of products sold at home or in their largest export market. They compete on the basis of appropriate value- the best combinations of price, quality, reliability, and delivery for products that are globally identical with respect to design, function, and even fashion. If a company forces costs and prices down, and pushes quality and reliability up, while maintaining reasonable concern for suitability, customers will prefer its world-standardized products. The global competitor will seek constantly to standardize his offering everywhere. The strategy of standardization not only responds to the worldwide homogenized markets but also expands those markets with aggressive low pricing.

This article is a survey of all aspects of communications high- altitude platforms (HAPs), this balloons and aircraft stationed in the stratosphere between 17 and 22 kilometers. The technique can be considered as a new solution for the provision of telecommunications services. This poll contains some information and benefits . The following table shows the basics of the types of high- altitude platforms and comparison of HAPs, terrestrial networks , satellites , followed by information frequency bands allocated for high- altitude platform stations . The survey concludes types of applications and services offered by this technology.

Additionally, the increasing overseas migration from Asia (Australian government 2009) will have an impact on consumer behaviour. These demographic groups have higher spending patterns and higher preference for branded products, and hence potentially increasing the market for high quality products (Australian Government 2009).

Although relatively happy with the SNA application and services by providing TCP/IP capability and internet access. The goal was met in a remarkably short time. Over the course of 30 months, DMS built a statewide TCP/IP network, began

This behavior brings competitive advantages to the European luxury brands. Moreover, customers in different countries have different purchase behaviors. For instance, some countries’ customers are willing to move away from common recognized brand, because they want to purchase more exclusive products. Furthermore, because of the increasing speed of globalization, people are more likely willing to travel between different countries. These travelers will buy luxury good during their trips. In fact, Chinese tourists contributed over one third of sales in Europe. The luxury goods industry should notice to adjust the actual demand between local people and tourists in Europe

Restaurateurs get benefits and some challenges from advanced communications technologies. Although modern websites and ordering platforms make it easier for customers to reserve tables, many people book multiple or speculative reservations to give them more dining options from which to choose when dinner time arrives. Upscale restaurants especially feel the effects from no-shows. Restaurant lose pure profit from cancellations and no-shows because most people who dine in upscale restaurants don 't expect to get a table if they don 't have a confirmed reservation, so they don 't try unless they know a restaurant 's owner, enjoy celebrity status or are willing to grease the wheels by paying a hefty bribe to get a table.

Marketing departments that operate in a global marketplace have to consider their products position amongst competitors and how they can effectively target consumers in an ever changing environment. Consumers have many choices and can demand higher expectations from the products that they purchase. Global competition has created an situation for organizations which has shorten their product lifecycles, increased the importance of quality, created more competition in pricing of products, and

Concerns of customer behaviour may be of most importance, e.g. the ordinary Chinese people may have more concern on “price” but not “value”, while the English don’t. The German people, as stated in the article, do not care

A multinational strategic orientation is implemented when there is a low need for global integration, but a high need for local responsiveness. This orientation can be distinguished by a number of attributes:

In India there are various resources and people are more prone to use variety of products for their consumption. The process of consumption in the post liberalized era has started dominating the consumer community particularly in the women section. There are numerous products are available in the market for the consumption and this situation has created for consumers. The multiple products with similar utility have created a competitive situation in the market. People at one side are unable to decide what to buy and on the other side they remain faithful to some products in particular. Thus, consumer behavior is one of the significant areas to be studied. The globalization and liberalization operation of businesses have given an opportunity to the customers/ consumers to select one out of various similar products available in the market. The global trend in the market have affected the consumer 's behavior to a great extent, whether it is a case of seller operating in international, regional, local level or a case of consumers involved in purchasing consumable/ industrial products. Due to globalization of business and liberalized policies of the government the auto industry has witnessed a major selling prospect. Many multinational companies have entered to fray, turning the market place into a virtual battlefield.

By venturing into the global market, McSpensers will have to consider some important factors that will ultimately affect the nature of their business abroad. The first thing to consider about the pinpointed country is its economical capacity or the economical potency of its consumers. Not all countries will readily adopt a slight version of their already existing products. A company must be sure that the country they intend to invest in has the capacity to buy their products and also understand their target customers. For instance, the term ‘middle class’ may have different implication in different countries. The company will need to premeditate about the country’s economic stability, conditions and its capacity of the market before committing its resources (Chand, 2013).