New-Fangled League: Cruise, Medical, Film, Wedding and Spiritual Tourism

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New-fangled league: Cruise, Medical, Film, Wedding and Spiritual tourism

Shivgit Dhaliwal


Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a long history. This paper critically exam the positioning of a New-fangled league of tourism products in India. The creation of New- fangled tourism products like medical tourism, spiritual tourism, religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still
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• Foreign tourist arrivals in the country have increased substantially during the past decade motivated by both, business and leisure needs and are further expected to grow at a compound annual growth rate (CAGR) of around 8 per cent during 2010-2014. Visitor exports are a key component of the direct contribution of the sector.. By 2021, international tourist arrivals are forecast to total 11,149,000, an increase of 6.1 per cent pa generating expenditure of INR 1,344.7 billion (US$ 30.3 billion). The country has received 3.3 million foreign tourists during the period January to June 2013.
2.2 Brief:
New-fangled league of tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations with specific products are able to establish and position themselves, as separate niche destinations. Purely through image creation, which helps destinations to differentiate their tourism products and compete in an increasingly competitive and cluttered tourism environment. Theoretical literature has paid little attention to the role and positioning of New- fangled league of tourism products.
“Future tourism success for most destinations is closely tied to NOT being labeled as ‘too touristy’... unless a place’s appeal is actually derived from its deliberate reputation for ‘excess’ (e.g. Las Vegas, Cancun, theme parks). This is the real message from many travelers’

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