New Holland

2249 Words Nov 3rd, 2011 9 Pages
Strategic Analysis New Holland Fiat India

Strategic Management - I
Prof Amita Mital

WMP 2013 04-Oct-2011

Report Submitted By : (Group A8 )

WMP6029 WMP6030 WMP6031 WMP6041 WMP6125 WMP6127

Manu Chauhan Mukul Priyadarshi Nikhil Nangia Sanjeev Kumar Maurya Manmeet Singh Saini Abhinav

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Table of Contents
1. Introduction .....................................................................................3
1.1. New Holland Tractor Organization .............................................................. 3 1.2. Tractor Market in India ......................................................................4

2. General Environment Analysis - PESTL...........................................6 3. Porter’s Five
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Less interest rate charged by banks for agricultural inputs. Inflation may provoke higher wage demands from workers and raise costs. Higher national income growth may boost demand for a firm's products

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Due to land fragmentation, farmers with small land-holding are buying tractor. Shift from joint family to nuclear family is another factor. Less availability of manual labor leads to mechanization of farming. There is an increase in awareness among the farmers for the need of farm mechanization and are keen to acquire tractor with the help of credit facilities from financial institutions. There is need for more tilling due to depletion of moisture and repeated cultivation of land. It is precisely for this reason that the demand for tractors was well maintained even during a draught period. Animal power available is too inadequate to meet power Page 6 of 16







demand of our farmers. Mechanized operations are preferred to eliminate drudgery and delay, also labor shortage during harvesting increased the use of tractor.


More farmers are opting for multiple cropping over last decade. Country's gross cropped area increased by about 4.7%. This indicates the increased popularity of multiple cropping.

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Accelerated acquisition of technology capabilities to raises productivity in agriculture. Continuous technological innovation

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Collaboration with government which shapes policy issues Agricultural
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