New Market Penetration Strategy in Rural India

1964 WordsFeb 3, 20118 Pages
Team name: Two idiots Institute IMT Ghaziabad Team Members: Sankha Mandal: sankha78@gmail.com 9434134144 Udai Singh : udai_singh@rediff.com 7838590282 Rural market- opportunities- “India lives in her villages”, a maxim attributed to Mahatma Gandhi, rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages, even after six decades of a development model that cherishes urbanization and industrialization. Close to 69% of Indians—743 million people or 138 million households—live in rural areas, generating 56% of the national income. With urban markets showing signs of saturation, companies are getting increasingly excited about the…show more content…
| | Cigarettes |59 |Sewing machines |64 | | Toilet soap |57 |Table fans |62 | | Tea |53 |B&W TVs |57 | | Washing powder |53 |Cassette recorders |53 | | Talcum powder |44 |Motorcycles |49 | | Toothpaste |38 |Scooters |30 | | Electric bulbs |38 |Mixers/grinders |25 | | Shampoo |25 |Washing machines |12 | | Nail polish

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