New Opportunities For Young Software Companies

Kudler Fine Foods is a growing company striving to provide its customers with the finest foods and ingredients possible. To serve their customers even better, Kudler has implemented an Internet website to expand their business. Although this is an excellent idea, their current website is lacking in several areas. Our team of computer software specialists will examine Kudler's webpage and examine all of the benefits and some of the drawbacks that it currently offers. We will then submit our proposal of a new website with an intriguing new look to attract new potential customers and encourage existing customers to venture into cyberspace. There is a

The name was later changed to Netscape Communications Corporation when the University of Illinois (which owned the trademark on the name Mosaic) threatened legal action. Netscape can be considered an advocate for the dot com era. They were not the first internet start-up, but they were the only one that mattered. Netscape produced Netscape Navigator which went on to become its first widely popular internet application. Netscape Navigator became really popular after the launch of the World Wide Web. Netscape Navigator introduced millions to the web. SSL, Java, JavaScript, open APIs and support for online media were innovations that Netscape Navigator made relevant. The next best thing of Netscape was the Netscape IPO. It helped launch the internet era that we are currently living in. It is thought that Netscape was born in Silicon Valley, but actually it was in Champaign Urbana, Illinois at the University of Illinois. It all started with a bunch of young programmers and software developers hanging out in a basement. The group was called the software development group. These programmers and software developers were working for barely above minimum wage at the National Center for Supercomputing Applications (NCSA). Aleks Totic and Jon Mittelhauser were a part of the group. Totic went on to develop Mac versions of both Mosaic and Netscape Navigator and Mittelhauser went on to develop the Windows

In order for Microsoft to be able to reach the goals set by Bill Gates, they must use their considerable resources efficiently to create a place in each market for the online consumer. If they wish to produce and offer online services such as electronic mail, information data bases, personal finance management, video on demand, and electronic commerce, then acquiring firms already specialized in at least some of these areas is the most efficient way to do so. Intuit’s products align with Microsoft’s without significant overlap such that the combined firms would provide a handsome horizontally integrated suite of products with prime market share positions including word processing (49% market share), spreadsheet (48% market share), tax preparation, accounting, banking, and bill paying which would all open up the prospect of continued online grazing by the user leading to repeat sales to Microsoft’s video on demand and future entertainment market. The larger objective would be to capture the user in a web to conduct direct financial transactions over the

Black (2001) stated that when creating strategy, organizations must create innovative strategy; a strategy to win (p. 1).

First, Microsoft ‘encouraged’ Compaq, Apple, and other computer manufacturers to promote only Internet Explorer, and to make that the default browser on their PC. This encouragement came in the way of threats to eliminate or delay licensing of operating systems, providing the browser for free to internet access providers, and bundling the software with the operating system under the guise of interactive ease for the consumer. This manipulation led to an increase in the browser’s sales by 45 to 50%, which paralleled the decline Netscape experienced in their market sales in 1998.6

JavaNet Internet Café is the first of its kind located in Eugene, Oregon. The goal of the company is to broaden the community’s accessibility to affordable Internet through social interaction and entertainment. JavaNet is the creation of University of Oregon graduate Cale Bruckner. Cale has business degrees in both Marketing and Management. His level of expertise also includes product development, product marketing, team management, resource allocation, human resources management, and business content development. Cale wrote the business plan for JavaNet Internet Café in 1995 and is currently the vice president of Product Development for Palo Alto Software Incorporated.

1. Prior to 1995, why was America Online so successful in the commercial online industry relative to its competitors CompuServe and Prodigy?

Microsoft announced to integrate the internet technologies on Windows 95 and Office 97 giving an impetus to the sales of these products and a portion of these revenues should be deferred into the future.

“All of these qualities were evident in Gates’s nimble response to the sudden public interest in the Internet. Beginning in 1995 and 1996, Gates feverishly refocused Microsoft on the development of consumer and enterprise software solutions for the Internet, developed the Windows CE operating system platform for networking non computer devices such as home televisions and personal digital assistants, created the Microsoft Network to compete with America Online and other Internet providers, and through Gates’s company Corbis, acquired the huge Bett mann photo archives and other collections for use in electronic distribution.

The time is now 1995; the internet is slowly evolving, and just as the company survived the arrival of television and other technology so it must with the internet. Convinced the internet will have

As a result, subscriber retention rates were high. Second, because AOL was able to act as a powerful intermediary between a large subscriber base and high quality content providers, it had significant bargaining power with both parties, increasing its profitability. Third, chat rooms, which were a very popular part of AOL 's service offering, benefited from the large subscriber base. Chat rooms offered the unique feature that the subscribers themselves created the content in real time. Question 2 By 1995, several important changes were taking place in the commercial online industry. First, Microsoft decided to enter the industry with its Microsoft Network (MSN). Given Microsoft 's vast installed base of operating systems, it had a natural advantage in gaining market share quickly if it could bundle MSN with its MS-DOS or Windows operating systems. Given the considerable financial resources available to Microsoft, MSN could be a source of formidable competition to AOL. Another source of potential competition to AOL that began to emerge by 1995 was Netscape. By offering easy-to-use Web browser programs, Netscape enabled free access to the Internet and the vast array of data on the World Wide Web. As a result, commercial online services like AOL, which charged a fee to access the same data, faced an important threat.

Flatter #2: 98/9/95 Netscape: Friedman believes that this was the essence of people to people connectivity and hence a huge flattener. He says that Netscape going public played a key role in commercializing internet and making it accessible to everyone across the globe.

“If we don’t decide soon, Paula, your people won’t have time to make changes in the software and to write the documentation for the student version, and my people won’t have time to publicize the software at colleges and with professors. It’s already Thanksgiving; any further delay, and we won’t be ready for the next academic year.” Tony Atkinson, the new product manager at Cambridge Software Corporation (CSC) was meeting with Paula Stewards, vice president, Software Development, and Chuck Kennedy, CSC’s president and chairman, in November 1989 to decide whether to offer multiple versions of Modeler, a new Lotus 1-2-3®-compatible modeling software

to This browser would threaten to remove the application barrier which enabled Microsoft’s monopoly position on operating systems for many years. The software application - internet browser allows users to retrieve, present, and pass over information resources on the World Wide Web and contains Applications Programming Interface (API) which allows programmer to write other application programs. on it. In addition, the development of new programming language “Java” by Sun Microsystems allows programmer to write applications in it which can be run on various operating systems. Both the twoJave a Netscape Navigator innovations corporate use each other; because Java applications are especially written for the internet and the Netscape browser was a primary distribution channel for java applications. Therefore, the developments of the Netscape browsers along with the java programming language enables software applications to run across operating systems reducereducing Microsoft’s competitive strategy and threaten its monopolisticy position.

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one