New Pricing Strategies For East Cleveland Cable Tv

1064 Words Nov 16th, 2015 5 Pages
New Pricing Strategies for East Cleveland Cable TV
If we plan on being the provider of choice for cable services in East Cleveland, then we need to start planning pricing strategies for East Cleveland Cable TV. We offer the same services in the area as our competitors AT&T Uverse, Direct TV, Dish, and Time Warner, but re-setting our prices will draw new customers and keep current resident cable services (Kotler & Keller, 2012 pg.389). We do not want to attract customers just for a period of time for promotional and discount prices, however; our prices should be attractive without adding promotions and discounts.

Selecting A New Pricing Package for Cable Services:
Revisiting our pricing will help our cable company survive intense competition with our competitors (Kotler & Keller, 2012, pg.389). Cleveland is a large city within Ohio whereas East Cleveland is a just a small fraction within the city of Cleveland. If we are going to survive and continue to grow as the main cable service provider for the city locally, we are going to have to increase sales within East Cleveland. Lower cost for the same services as our competitors will generate higher sales; maximizing the market share brings a high demand.

Determining Demand:
How we calculate our prices will affect the impact we will have for sales and marketing. We will have to look at the elasticity demand for our cable service because lowering cost will generate more total revenues (Kotler & Keller, 2012, pg.392). According…
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