New Product Development Process

9775 WordsJun 1, 201140 Pages
2011 [Πληκτρολογήστε το όνομα της εταιρείας] 1/11/2011 UNIVERSITY OF WALES-BRITISH HELLENIC COLLEGE ASSIGNMENT FOR EBA 314 MARKETING TUTOR: GEORGE PAPADOPOULOS PROJECT MAKERS: MATINA SKLAVOU, ALEXIS ZAGORAS, GEORGE MICHAEL Sweet Balance Restaurant New Service Development Table of Contests: 1) New Service Development Process 1.1) Company Description 2) Industry Analysis 2.1) Market Trends & the Future 2.2) Competition 2.3) Healthy Food Alternative 3) Screening 4) Swot Analysis 5) Concept Testing 6) Business Analysis 6.1) Costs 6.2) Sales & Profits 7) Market Testing 7.1) Test Market (Questionnaire) 8) Commercialisation…show more content…
Our slogan reflects our difference because while most establishments offer healthy choices on their menu, our entire menu is researched to be a healthy choice. There are three ways a customer can purchase food. They may sit down at one of the 68 seats in the dining room and get full service from a waitperson. A separate take-out counter services those who wish to pick up their food. Most take-out food is prepared to order with orders coming from the telephone. Delivery (an indirect form of take-out) is available at certain times and to a limited area. INDUSTRY ANALYSIS Market Trends & the Future The population and demographics of Nea Smirni have increased in the last years. Local businesses are increasing at a rate of 6% yearly. The idea of a health consciousness through nutritional awareness and dietary change has been slowly building for the last years. The extensive studies and new Food Guide Pyramid have given everyone a new definition of a balanced, healthy diet. This is not a fad but a true dietary trend backed by the scientific and medical community, the media, the government, and endorsed by the big food manufacturers. As people want to stay home more and cook less our strategy of delivering prepared quality meals on a weekly or monthly arrangement may be a widespread accepted new way of eating. The restaurant industry is highly competitive as there is a large
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