2011
[Πληκτρολογήστε το όνομα της εταιρείας]
1/11/2011
UNIVERSITY OF WALES-BRITISH HELLENIC COLLEGE
ASSIGNMENT FOR EBA 314
MARKETING
TUTOR: GEORGE PAPADOPOULOS
PROJECT MAKERS: MATINA SKLAVOU, ALEXIS ZAGORAS, GEORGE MICHAEL
Sweet Balance Restaurant
New Service Development
Table of Contests: 1) New Service Development Process 1.1) Company Description
2) Industry Analysis
2.1) Market Trends & the Future
2.2) Competition
2.3) Healthy Food Alternative
3) Screening
4) Swot Analysis
5) Concept Testing
6) Business Analysis
6.1) Costs
6.2) Sales & Profits
7) Market Testing 7.1) Test Market (Questionnaire)
8) Commercialisation
…show more content…
Our slogan reflects our difference because while most establishments offer healthy choices on their menu, our entire menu is researched to be a healthy choice. There are three ways a customer can purchase food. They may sit down at one of the 68 seats in the dining room and get full service from a waitperson. A separate take-out counter services those who wish to pick up their food. Most take-out food is prepared to order with orders coming from the telephone. Delivery (an indirect form of take-out) is available at certain times and to a limited area.
INDUSTRY ANALYSIS
Market Trends & the Future
The population and demographics of Nea Smirni have increased in the last years. Local businesses are increasing at a rate of 6% yearly.
The idea of a health consciousness through nutritional awareness and dietary change has been slowly building for the last years. The extensive studies and new Food Guide Pyramid have given everyone a new definition of a balanced, healthy diet. This is not a fad but a true dietary trend backed by the scientific and medical community, the media, the government, and endorsed by the big food manufacturers.
As people want to stay home more and cook less our strategy of delivering prepared quality meals on a weekly or monthly arrangement may be a widespread accepted new way of eating.
The restaurant industry is highly competitive as there is a large
With having true genuine intentions in eating healthy people fall into the ideas advertised by cooperation’s that their products are healthy. Food corporations protect themselves through ingredient secrecy and even through the FDA because they are not required by law to disclose their ingredients; however, the chemicals used need to be considered by the FDA to be Generally Regarded As Safe (Schlosser 25). People should take responsibility in the research of the food products they consume; therefore, allowing an individual to be wise and informed of what their really consuming. Maybe, instead of cutting corners in trying to eat healthy with false idealistic advertisement consumers should consider eating fresh fruits, vegetables, and cooking ingredients. Consumers should like the author Pollan suggested in his rules of thumb: avoid food products unfamiliar, unpronounceable ingredients, and products containing more than five ingredients (Pollan
In today’s world, one cannot watch a thirty-minute television show without being bombarded with commercials promoting the latest, “Breakthrough Health Kick.” The Paleo Diet, Atkins Diet, South Beach Diet, along with a vast number of diets on the market has skewed the idea of healthy eating. The textbook, Nutrition from Science to You, states, “Healthy eating means you need to balance, vary, and moderate your nutrient intake.” Sadly, when I took two days to analyze my own diet I found a lack of balance, variety, and the ability to eat in moderation.
Americans love to eat, but do we actually understand how to eat healthy? In today’s world, everyone wants to be healthy, nonetheless, it seems no one knows how. With the nutritional knowledge of present-day, society’s health should be getting better instead of worse. However, there are so many different ideas regarding food that the public may feel confused. Michael Pollan points out many worthy causes in his book In Defense of Food: An Eater’s Manifesto; he tends to overuse quotes and research and uses unseemly portrayals, but he also implements excellent information to make a valid argument.
Recently, dietitians, the Congress, nutritionists, and the authors of some of the articles we have read have tried to fight against obesity; the results discovered are that we cannot fight the obesity war by ourselves; we need to include our society, the food literature, put labels with nutritional values on food, and we even need the media to change how we see fast-food. In some of the articles we have encountered, we learn that we should also change the cultural view of the food we eat. Food is not seen as part of nourishment for our bodies anymore and according to society food can be classified either as good or bad depending on what the latest diet and the influence we receive from the experts on the subject opinions.
With concerns of our day to day living we do not have enough time and budget to be choosy of the type of food or the nutritional value of it, what we think of nowadays is just to have something to satisfy our hunger without considering the nutrients that our body needs each day. When we hear diet nowadays often we see it as losing weight by means of controlling food intake, but the truth is diet could also mean eating nutritious foods to supplement our body’s needs of nutrients and the type of foods that we are going to consume.
However, the one area of healthy living promotion is lacking and that is food information. The United States must change their source of food information; the food label must be changed. Currently the food label is inaccurate, loose in regulations, and hard to read. By changing the food label to an easier, clearer, and more accessible source of information, then the American public will have easier access to information. Furthermore, the American public will have an easier time choosing healthier options towards food.
Healthy food now ceases to be on everyone’s menu. The food pyramid was only there for show not guidance. Unhealthy food has made it impossible to want food that are nutritious and beneficial. Now if someone eats celery they are most likely forced to instead of wanting to. To consider a change in one’s mind there will be statistics, experiences, and cold hard evidence of these foods we so call “love”.
As obesity and medical problems due to diet become a larger issue within society, it is imperative to educate humans on the importance of maintaining a healthy diet. This is exactly what Hungry for Change does. One of the key points made in the
In order to familiarize myself with my eating habits, I have analyzed my diet for seven days. By listing the ingredients in each food item, I have discovered that most of my meals are not nutritious. To understand my recommended daily nutrient needs, I used Canada’s Food Guide to assess my intake. I also listened to “Stuffed” Part One and Two, to help me identify some common dietary issues for Americans. The podcasts shed light on the causes of obesity. From this assignment, I have learned that it is essential to closely monitor what and in which amounts I eat in order to maintain my health.
When I moved out of my home and began purchasing my own food, I was given the opportunity to have more power over the food that I consumed. Maintaining a healthy diet became an important aspect of my life and I started researching ways to achieve a healthy diet. Prior to taking Food in American Culture, I thought that I was well informed on the foods I was putting in my body. However, taking this course has been an eye opening experience and I have discovered that I had little and or incorrect knowledge on the foods that I was consuming.
Healthy eating is a newfound craze in American pop culture, even along with the unhealthier fast foods.
To combat these challenges, a new approach must be taken that will directly confront the problem instead of providing everyone with empty promises. For example, most people will spend $40 billion every year on equipment and nutritional supplements to improve their underlying levels of health. Yet, when most people go into restaurants they are often considered to be very greedy (by consistently consuming foods that have little to no nutritional value). This has resulted in many people becoming the butt of different jokes about their lifestyle choices. ("The Diet Industry," 2008)
USDA’s main concern during this time period, as it continuously is today, was to educate Americans on “food groups, serving sizes, and the balance between food intake and energy” (Mudry 346). Specifically in a memorable method on informing citizens on the importance of variety and proportionality, the USDA published an illustration of a food pyramid that could “communicate quantitative information and concepts” (Mudry 346). In 1991, the USDA announced the release of the Eating Right Pyramid, an icon designed to illustrate the federal government’s recommendation’s for eating healthy. It is emphasized that “twentieth-century development of the science of nutrition contributes to the refiguring of public conceptions of good food and a “proper” diet.” (Mudry 339). Judgements are simplified as a result of the Eating Right Pyramid. Farther implicating the principle of science of nutrition, the USDA’s Eating Right Pyramid accentuates the principles of nutritionism. The bases of nutrition include the assumptions “that the hidden chemical elements, and the quantities of those elements of a food are its most important feature and that understanding these hidden chemical constituents will inevitably improve our health” (Mudry
Many people still do not know the significance of maintaining a balanced and healthy diet. As many Americans face debilitating diseases in the U.S. caused by many things, diet appears to be at the top of the list when it comes to helping people
Eating healthier is the most ideal path one can take. We may take it for granted now, but the ability for someone to choose what they eat is breathtaking. Since most Americans focus more towards the dollar menu and those greasy hamburgers. “Every big restaurant chain in the nation will now be required to put calorie information on their menus and drive-through signs.” (Rosenbloom) That being said, presently when someone glances at that mouth-watering menu. They realize that their taco meal was over 1,000 calories. This strategy allows the consumer to ask