New Product Development for Marketing: New Toothbrush Proposal for Oral-B

RIDOH Oral Health Internship- During the first semester of my 2017-2018 school year, I was able to work as an intern for the RIDOH’s Oral Health department. During my time there, I was able to learn about the oral health world outside the dental office, which was an experience I had never had in the past. I was involved in a wide variety of projects including oral health research for the purpose of improving current programs, creating new programs, and helping to identify areas where people are not taking advantage of their health policies. However, the project that I am most passionate about is an oral health survey that I was tasked to create, which will gather current information about the overall oral health in college students.

The purpose of the interview is to confirm the result of the survey.  I can gather other

To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

| Which of the following describes one goal that all employment interviews have in common?

Colgate-Palmolive Company (CP) launched a new toothbrush, Colgate Precision, to the market. But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. was in a problem of considering the how to position its new product--Precision, and to define the market strategy in terms of positioning, branding, and communication strategy. It provided some options with details to the reader, hence, for such purpose, this case would be a decision case, finding the optimum to segment the new product to the target and how it should be marketed.

For this assignment, you will pretend that you have an upcoming interview for the job of your choice, working for the organization of your choice. You will then answer the below questions in attempt to prepare for your interview.

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

Research and analysis techniques allow us to examine the information or a problem in detail in order to identify key or vital elements, their strengths and weaknesses and use these to compile a persuasive argument, make recommendation or solve a problem. Making a simple decision may need intensive research, because our small mistake can destroy our image in the market. Seeking relevant information, and critical analysis provides enough space to solve the problem or make an effective

Market research is the method of gathering and analyzing information about customers, competitors and the market. Market research is used when companies want to focus on things like market trends, customer habits and lifestyle, what price customers will pay for a product and what competition exists. This type of research assists companies build an idea on how competitive the market is also business owners can price their products efficiently with the understanding of the current market research.

The data collection that was chosen in qualitative research is interviews. Interviewing involves asking questions and getting answers from participants in a study. Interviewing has a variety of forms (Rowley, 2012). These forms are: individual, face-to-face interviews and face-to-face group interviewing. Asking and answers of question can be done by the telephone, face-to-face, and also many include other electronic devises. Interviews can either be structured, semi-structure, and unstructured (Rowley, 2012).

Most of the businessmen consider market research the key to a successful business empire. It is quite essential to conduct a thorough research to analyze the prospects of an existing or new product. A well-conducted research proves fruitful in evaluating the business situations, the potential sales of a product, prospective customers and so forth.

A comprehensive market research allows you to systematically manage business opportunities. Our team will develop these researches in different countries for you based on a quantitative analysis of trade history, potential costs, competitors, customer profiles and local government policies. This analysis will allow you fully understand the prospects of target markets and ensure your sales force uses its limited resources for the most profitable effect.

The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world, firms need to satisfy the needs of its potential customers, hence keeping the existing and gaining new ones. For this to be