New Product Development for Marketing: New Toothbrush Proposal for Oral-B

1833 WordsDec 27, 20108 Pages
Module: Information for Marketing. Title: Investigation of information needs usage and gathering for a specified company. Word count: 1,998 Contents Page. Abstract 3 Introduction 4 Knowledge Management 5 Findings & Conclusions 8 References 11 Appendices 12 Abstract. This report looks into the needs, usage and gathering of information for a new product launch for a company called Oral-B. The research plan looks at various information sources, as well as forms and processes of collecting data; in order to analyse these and use graphs to give a clear conclusion to the market research. Oral-B want to launch a new electric toothbrush that incorporates music; by the end of the report, this will go…show more content…
| | |comparisons. | | |Qualitative |takes opinions, thoughts, beliefs into |difficult to quantify, | | |account, good for|information can take on different | | |sensitive information. |avenues if not controlled, | | | |risk of bias, | | | |time consuming. | Table1. Showing advantages and disadvantages of the two types of data. Table2. Showing various research approaches and their (dis) advantages. | | |Benefits |drawbacks | |interview |The aim of an interview is to gather information from people |high response, |time consuming, | | |opinions, beliefs and thoughts. |goes into depth, |interviewer bias, | |

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