New Product Development for Marketing: New Toothbrush Proposal for Oral-B

1833 Words8 Pages
Module: Information for Marketing.

Title: Investigation of information needs usage and gathering for a specified company.

Word count: 1,998

Contents Page.

Abstract
3

Introduction
4

Knowledge Management
5

Findings & Conclusions
8

References
11

Appendices
12

Abstract.

This report looks into the needs, usage and gathering of information for a new product launch for a company called Oral-B.

The research plan looks at various information sources, as well as forms and processes of collecting data; in order to analyse these and use graphs to give a clear conclusion to the market research.

Oral-B want to launch a new electric toothbrush that incorporates music; by the end of the report, this will go
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|
| |comparisons. | |
|Qualitative |takes opinions, thoughts, beliefs into |difficult to quantify, |
| |account, good for|information can take on different |
| |sensitive information. |avenues if not controlled, |
| | |risk of bias, |
| | |time consuming. |

Table1.
Showing advantages and disadvantages of the two types of data.

Table2.
Showing various research approaches and their (dis) advantages.
| | |Benefits |drawbacks |
|interview |The aim of an interview is to gather information from people |high response, |time consuming, |
| |opinions, beliefs and thoughts. |goes into depth, |interviewer bias, |
|

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