New Product Launch Marketing Plan

Today an increasing desire from consumers is to have healthy and organic product offerings. While

{draw:g} {draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name & Id: Imran Shoukat MBP Members Name & Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan

This paper will discuss the details market profiles, key buying behaviors, and decision motivators for the consumers and organization target markets. It will explain how to manage each stage of the PLC and tactical plans for the Four P’s at each stage.

Organic farming began in the late 1940’s in the United States, and in recent years it has seen a dramatic increase in popularity (Rubin 1). The sales of organic food have been increasing by about 20 percent a year over the past decade (Marcus 1). That is over ten times the rate of their conventional counterparts (Harris 1). There are 10 million consumers of organic food in the United States, yet organic food represents only one percent of the nation’s food supply. This year organic food sales are expected to rise to six billion dollars (Rubin 1). So what is organic food? Organic food is that which are grown without hormones, pesticides, or synthetic fertilizers. Also, the soil in which organic food

Organics on The Go is an innovative start-up company that offers high quality, fairly priced, 100 percent all organic products for the on the go individual. These products are crafted to meet the specific needs and wants of a carefully selected target market. The demand for organics at large is strong and growing providing an excellent opportunity for success with a business that relies on a carefully crafted holistic marketing plan. Organics on The Go has developed an intricate holistic marketing plan that incorporates a comprehensive IMC approach to ensure success

The food industry allows consumers to choose from a wide variety of products. However, most food corporations fail to tell the story behind their food. Is this secrecy due to their methods in creating their products? Conventional farming is America’s leading source of food production. Yet, the controversial practices used in conventional farming, may lead American’s to question if this is the only farming source that can feed our nation. Since 1972, organic farming has been creeping up the success ladder and demonstrating the methods involved can withstand the food demands of our nation. With the rising popularity of organic farming, U.S. citizens now have the option to purchase wholesome food. Consumers curious about purchasing organic goods should be aware of the notable differences between organic and conventional practices. The significant differences between organic and conventional farming include; animal welfare, health, and environmental. With the given information, consumers will be able to make informed decisions about their food purchases.

Many people have heard about organic foods, however, not everyone understands the facts, benefits, or how it is grown. Organic food ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones. In “Organic Food: Healthier for You and the Planet” Collin Dunn discusses organic food using some statistics, pictures, and his personal opinion to better inform people who eat organic foods why it is better to eat and how it is better for the planet. However, Lawrence Robinson, Jeanne Sega, and Robert Segal discuss organic food in:

When we think or the term ‘organic’ in reference to produce we think of food grown without the use of pesticides, herbicides, or synthetic fertilizers. We also think of animals that produce meat and dairy products that don’t take growth hormones, antibiotics, or corn but rather fed their natural food like forage/grass in the case of ruminants. Upon Michael Pollan’s trip to Whole Foods, a well-known supermarket known for its organic products, he stumbles upon the labels of milk and compares each brand to one another. The common denominator between all the labels is that all of the companies falsely advertise their products and drown their labels with words such as “certified organic,” humanely raised,” or “free range.” Big organic companies

The prediction of organic products’ market growth is from $6.5 billion in 1999 to $13.3 billion in 2003. Generally, there are few characteristics of shoppers who purchased organic products regardless of channel which are higher income, more educated person and mostly live in the Northeast and West. 46% of them bought organic products at the supermarket, 25% at a small health foods store and 29% at a natural foods supermarket. Organic dairy products were bought by 74% of heavy organic food buyers and 29% of light organic food buyers.

“The better you eat, the better you feel”, we hear that a lot but did you know that since 2012 the number of families buying organic products had increase drastically. Over the last few years’ people’s awareness of health problems as a result of consumption of chemicals and hard metals in non-organic foods is forecasted to increase by over 16% by 2020 (Burnaby, 2015). The health benefits that natural and organic food provides has become number one criteria in making product choices for the whole family. Further examining the global market we will look into key behaviors in buyers and factors effecting their decisions when it comes to price, benefits, limitations and expansion. This paper will discuss the supply and demand of natural and organic

Nowadays, people are more concern about the healthy lifestyles as well as the environmental sustainability. “If people believe that the food is healthier and they are doing something good for themselves, they are willing to invest a bit more, particularly as they get older” – as Hollie Shaw said. It can be seen that the market for organic and natural foods is a potential market: Organic foods and beverages were available in nearly every food category in 2014 and were available in over 90 percent of U.S. retail food stores (is used to be 75% in 2008). Food labeled “organic” accounted for about $35 billion across North America in

We took away many new insights about organic products and how they benefit individuals after conducting our Aim2Flourish project. First, we learned all about the nasty chemicals in traditional cosmetic products and how harmful they can be. The next thing we took away from this project was the focus on healthier alternatives available. What touched us the most was Kathleen's story and her passion for organic products. This passion turned into a business that is successful and makes a substantial profit well-being environmentally friendly. Kathleen's business model is a perfect example for young entrepreneurs looking to make an impact on a sustainable landscape.

Absolut’s organic vodka line, known as Absolut Element, will carry the iconic Absolut brand name and logo in the US and International markets. The bottles will be sold in individual packages following flavor and color schemes provided by other Absolut vodka lines for brand consistency. Element’s packaging and pricing will differentiate itself from other Absolut and competitor brands to highlight the natural, organic ingredients along while also meeting the target market’s standards for proof, distillery methods, and taste. The only difference between packaging in English speaking markets and non-English speaking markets will be in translation text on bottle packaging.

The target market for Organico will be the organic food market. The organic food market is split up into two parts, comprising of the Health Organic Market and the Social Organic Market. The Health Organic Market comprises of the customary staple customers and the rebate basic need customers. The Social Organic Market comprises of specialty natural customers. The planned clients will be the eating less carbs buyer, the wellbeing cognizant purchaser, mothers and the customer who goes to the exercise center consistently. We will have preference over our rivals, in light of the fact that we will offer great items that are low in expense. We will esteem the clients' needs by constantly having low costs for our nourishment and supplies. Products will be conveyed to the clients straightforwardly from Organico. We will likewise offer items over the web too. We will accept our items from supporting suppliers and makers. We will offer them hold space in our stores and set up our nourishment with the food that our suppliers supply.

Strategy literature offers many techniques and models suited for systematic strategic analysis. The SWOT analysis, the PESTEL analysis, the Five Forces analysis framework are the prime examples of techniques that can be adopted for strategic analysis. This assignment will use PESTEL and Five forces model to analysis the environment of CRH plc.