New Product Launch Marketing Plan, Part III Essay

741 WordsJan 19, 20143 Pages
New Product Launch Marketing Plan, Part III Public relations and sales promotion will play a major part of LiveWell’s ability to stay in the growth stage, attract new customers, and keep loyal customers that wish to lead a healthy lifestyle. Healthy chocolate’s message to the public is to “Live healthier and happier with every bite”. To enforce the credibility of healthy chocolate’s message, all of the chocolate products can get labeled with university research on its ability to produce anti-toxins, reduce blood pressure, and claim any other discoveries healthy chocolate can achieve. Public relations for healthy chocolate will involve sponsoring events for publicity such as the Special Olympics, hosting disabled veterans sports events,…show more content…
In addition to, listening from satisfied clients who share how much they enjoyed the products and the ability to make extra income. Unlike print advertising the consumer will have the opportunity to taste the product Print advertisement is another effective method to advertise our LiveWell healthy chocolate product. Individuals have a trend to be interested to new data and perceptive of things of concern. Print advertising targets and draws the audience attention to products and amenities as they are reading or glancing through ads, magazines and newspapers. LiveWell-Healthy Chocolate will be delivering three primary messages in its marketing plan that will be consistently applied to describe and position the healthy chocolate’s benefits. The main message for LiveWell will be “Live healthier and happier with every bite.” This main message will be our slogan. We repeatedly will use it so that consumers are constantly reminded of our products benefits as well as its superior taste. The intention is to make our product and its slogan familiar in every household in America, so that we may gain more recognition and become more popular by word-of-mouth, advertising, etc. Another message that we will apply to describe our product is focused on its health benefits. The health benefits will be
Open Document