New Product: Nike Fitness

The report focuses on the Economic Value Added of Nike Inc. The analysis is conducted through a detailed assessment of the financial statements including income statement, balance sheet, and cash flow. Such financial statements are then applied to derive common-size statements for income statement and balance. The trends and predictions obtained from the common-size statements predict the future economic value. Similarly, the Pro-forma financial statements derived provide vital future economic performances of Nike Inc. According to the regression analysis and the assessment of the common-size and Pro-forma financial statements; Nike Inc. has a growth in revenue and earnings per share. The EVA computed using WACC, Net Operating Profit after Taxes (NOPAT), and Invested Capital is positive (+$391.24); this shows that Nike Inc. is financially stable and will grow in the next three years.

Nike is a brand which is extremely well known for their sort of administration and items that they offer as this can be fitted to the size clients need. They likewise do various things to have the capacity to address furthermore surpass the issues of their clients.

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes customer satisfaction while maintaining quality manufactured items at a competitive price.

NIKE, Inc. designs, develops, markets and sells footwear, apparel, and equipment, accessories and services. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men's training, women's training, NIKE sportswear, and action sports. It also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling.

Nike produces all-inclusive sporting goods, such as clothing, footwear, and sports equipment etc. Nike has always made it its honorable task to inspire every athlete in the world and contribute the best sports products for them.

Nike is an international company that makes sure they can sell their products in the best possible way. That is why Nike today has several different retail possibilities such as Nike factory outlets, Nike stores and others.

Today in 2006, Nike Inc. not only manufactures and distributes athletic shoes at every marketable price point to a global market, but over 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas. Nike dominates sales in the athletic footwear industry with a 33% global market share. Nike has very straight forward mission statement. It is as follows, "To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. (nikebiz.com)" This quote comes from an athlete himself. Bill Bowerman was a track and field coach at the University of Oregon. This man single handedly brought jogging to America. He taught his athletes to believe in themselves, seek competitive advantage in everything they do, and have passion to keep them motivated.

Nike released a commercial in 2015 featuring over 20 professional athletes both men and women from various sports who all come together to play a game of tackle football. The setting takes place in the snowy outdoors in a neighborhood scene, with all the athletes making comical and appealing entrances; jumping through windows, cars and snow as they all come together and head for the open field. The simplistic audio of each athlete saying the words “snow day” connects with a younger audience, giving them the relatable and nostalgic feeling that we all know and have experienced. Nike utilized this commercial to kick-start their “Get Out Here” campaign which was simultaneously launched. The goal: inspire people to be active despite the cold weather, also providing a perfect solution of their winter “Hyperwarm” gear to help them do so. Nike was smart in diversifying the cast, both gender and race throughout the commercial so they would appeal to a larger population. These famous athletes wearing Nike’s winter gear were used effectively in inspiring viewers both to get out and be active and purchase these new athletic products.

As the world change and develop, new opportunities are opened for the innovators, and big companies must take advantage of those opportunities in order to maintain the leverage, otherwise they will topple. As company Nike, Inc. place innovation in it center of engagement, with a view to become the leading athletic brand in the world, today and into the future. There is a growing awareness and popularity for sport around the world, people are running more, doing more sports activities and eating healthier, Nike is riding this wave by a few actions. Nike as begin focusing on technology improve products and teaming up with other companies to create products that are combining together sports and technology in a perfect way. Apple is one of Nike's closest partners, and they even started launching a new revolutionary product called the IWatch. Nike all so planning on expanding into new sports, create more sister firms and reach smaller and bigger market, Nike as already begin sponsoring tow champion fighters in the UFC challenge. Nike also started entering the American football in order to get more supporters in North America, this act will expand Nike's target audience significantly. Another action Nike is going to take in to broaden the Nike Foundation by creating larger scale projects worldwide and support C.S.R, for example the building of soccer clubs for young kids in Brazil in order to pull them out of the crime cycle and give them a chance for

Nike is one of the most recognizable brands in the world. It is not only renown for its high quality athletic apparel but it is also known as one of the best manufacturers and designers for sporty fashion for both the gym and the streets. Nike is among the sole companies that took note that, “Americans are wearing yoga pants, running gear and basketball shoes not just to-and-from the gym, but also around town.” (Fortune). Active wear is suddenly chic. They noticed that Americans find that athletic gear is comfortable after all. Analysts say that the attention manufacturers are making to fabrics and new colors and styles have helped to broaden the category’s appeal. “Active wear is booming, with sales growth exceeding that of the apparel market as a whole, consumers are drawn to its comfort and versatility, and the fact that it still makes a fashion statement.” (NPD analyst Marshal Cohen). Part of Nike’s success in 2015 is because the company altered its marketing strategy, it moved away from a single-slogan approach in favor of a targeted advertising campaign. The company’s social media and Internet based marketing practices and the Nike ID personalization website that allows customers to design their own footwear is one of the few features that makes Nike stand out from the rest. All of this information is provided on ‘Nike Digital Sport’, a part of the company that makes personal performance tracking devices and software that allows the company to obtain user data.

Nike’s mission is to “bring inspiration and innovation to every athlete in the world.” while also stating that “if you have a body, you are an athlete”. (Nike, n.d.). Now if you will look at the strategy that Nike employs, it is totally in sync with its mission statement. It’s the new technology that they innovate and employ in their products that sets them apart from competition in addition to excellent understanding of how to keep customers engaged and change with needs of time. Nikes strategy based on readings of Thompson, Peteraf, Gamble, & Strickland (2018) is “Outcompeting rivals on the

The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod to connect you to the ultimate personal running and workout experience (Apple.com). The opportunities are seemingly endless with Nike.

Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman was Knight’s coach seeking a better running shoe and Knight loved athletics so much that he could not live without it. This friendship led to the existence of Blue Ribbon Sports. After the success of selling Tiger shoes, the company renamed itself Nike in 1971. Nike is actually the name of the winged Greek goddess of victory and the SWOOSH logo represents her wing. Carolyn Davidson, who was Knight’s student at Portland State University, designed and trademarked the logo in 1971. They introduced the “Just Do It” slogan in 1988 and that immediately boosted Nike into a sports supplier powerhouse. It surged the market share from 18% to 43% in 1988. The slogan inspires consumers to push beyond limits and strive to achieve new goals. Nike has become the number one sporting brand in the world, netting in revenue of $25.3 billion in 2013. Nike, Inc. wholly-owns the following seven footwear and apparel companies that specialize in different sports: Nike Brand, Cole Haan, Converse, Hurley

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.